20.500.12556/DKUM-17501 KLJUČNI DEJAVNIKI USPEŠNOSTI SPLETNE TRGOVINE Key factors of success in online shops Po podatkih spletnega podjetja e-Bay je spletna trgovina ena izmed najbolj rastočih podjetij. Prihodek e-Baya je v prvem četrtletju leta 2007 znašal namreč kar 1,77 milijarde dolarjev in je bil v primerjavi z letom poprej višji za 27 %. Spletno nakupovanje prinaša mnogo ugodnosti. Spletne trgovine so odprte 24 ur na dan, pred nakupom je mogoče relativno hitro preveriti ponudbe konkurentov, nakup pa opraviti kar iz naslonjača. Toda spletno nakupovanje prinaša hkrati tudi nekaj tveganj. Največji tveganji sta zloraba podatkov s kreditnih kartic in nakup "mačka v žaklju". Pri neustrezno zavarovanem postopku spletnega nakupa lahko hitro pride do vdora v računalniški program in posledično do zlorabe podatkov nakupovalca. Pri oglaševalskih kanalih se vpliv televizije, radia, oglasov v časopisih in revijah, priporočil prijateljev, oglasov na plakatih in oglasne pošte med porabniki in ne uporabniki bistveno ne razlikuje, razlika je bila opazna le pri oglasih na internetu, ki imajo večji vpliv na uporabnike. Razlike so se pokazale tudi pri analizi drugih komunikacijskih kanalov, kot so priporočila v strokovnih revijah, podatki na internetu in spletni forumi, ki imajo večji vpliv na nakupe uporabnikov. Obe skupini imata podoben odnos do akcij za pospeševanje prodaje in obema se zdijo razprodaje dobra priložnost za ugodne nakupe. According to the net company e-Bay data the net market is the fastest growing economic sector. The e-Bay income of the first quarter of 2007 was 1, 77 billion dollars, which compared to the year before is an increase of 27 %. Online shopping has some advantages. Online shops are open 24 hours a day, before buying the costumer can relatively quickly check the competitive offers, shopping can be done from warm sofa. On the other hand, online shopping brings some risks. The highest risks are the abuse of the credit/debit card and buying without actually seeing the product. First, inappropriate secured process of online shopping can lead into the computer break and consequently to the abuse of the credit/debit card. Secondly, the costumer only sees the product after buying it. For advertising channels, the influence of television, radio, advertisements in newspapers and journals, recommendations from friends, advertisements on billboards and advertising mail between users and not users are not significantly different, the difference was apparent only at the ads on the Internet, which have a greater impact on users. Differences are also shown in the analysis of other communication channels, such as recommendations in professional journals, information on the Internet and online forums, which have a greater impact on the user's purchases. Both groups have a similar attitude to the campaign to promote sales and appear to be two sales a good opportunity for bargain purchases.   E-trgovina Razvoj e-trgovine Elektronski katalog Internet Razvoj interneta Ključni dejavniki rasti e-trgovin E-stores The development of e-stores E-Catalog Internet Internet Development The key factors of growth of e-stores true true false V. Butolo Slovenski jezik Angleški jezik Magistrsko delo/naloga 2011-02-15 17:37:13 2011-05-12 11:55:30 2022-04-13 09:33:28 2023-12-22 03:30:47 2011 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 10646044 URN:SI:UM:DK:N67CWL75 MAG_Butolo_Vanja_2011.pdf MAG_Butolo_Vanja_2011.pdf 1 CBDD139339B073EBA733C9330270A696 59eb0cf841f7d6578f11feaacaebfcf472977c7896e7a860b9f26ab18e1c229e e824bb84-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/74091e0a-1171-43e7-b06a-6c3af0ad5a2b https://dk.um.si/Dokument.php?lang=slv&id=20467 Ekonomsko-poslovna fakulteta 0 0 0