20.500.12556/DKUM-17517 Analiza poslovanja izletniške kmetije Excursion farm bussines analysis Cilj raziskave je bil analizirati poslovanje izletniške kmetije in definirati profil potrošnika. V ta namen je bila predhodno pripravljena in izvedena anketa med obiskovalci kmetije. S to anketo smo hoteli izvedeti, kakšen je profil obiskovalca izletniške kmetije. Ugotovili smo, da je povprečen obiskovalec kmetije star med 18 in 36 let in ima dokončano V. stopnjo izobrazbe. Največ obiskovalcev je domačinov, večina bi na tej kmetiji na dan porabila do 50 €. V nadaljevanju smo se v raziskavi osredotočili na ekonomsko analizo dveh najbolj prodajanih proizvodov na izletniški kmetiji — vino sorte 'Chardonnay' in gibanico. Osnovno orodje v tem delu raziskave sta bila predhodno razvita simulacijska modela za oba proizvoda, s katerima so se ocenjevali osnovni ekonomski indikatorji. Finančni rezultat (FR) za gibanico znaša 306,40 €; koeficient ekonomičnosti (Ke) 1,05. Pri vinu sorte 'Chardonnay' je finančni rezultat (FR) 2.907,98 €; koeficient ekonomičnosti (Ke) pa 1,43. Ocenjene vrednosti parametrov kažejo, da sta oba proizvoda za izletniško kmetijo z ekonomskega vidika vsekakor zanimiva. The objective of this research was to analyze economic operation of the excursion farm and to define the consumer profile. For this to achieve we have prepared a questionnaire for the visitors of the farm. With this questionnaire we wanted to determine how a consumer profile looks like. We have established that an average visitor is between 18 and 36 years old and has a High School diploma. The majority of the visitors are locals, most of them would spend up to 50 € per day. Later in the research we focused on economic analysis of the two best selling products at the excursion farm-′Chardonnay′ wine and 'gibanica cake'. Basic tools in this part of the research were two simulation models for both products which were made before the research. These models helped to evaluate basic economic indicators. Financial result (FR) for 'gibanica cake' is 306,40 €, the economy coefficient (Ke) is 1,05. The financial result (FR) for ′Chardonnay′ is 2907,98 € and the economy coefficient (Ke) is 1,43. Estimated values of these parameters show that for the excursion farm both products are very interesting from an economic point of view. izletniška kmetija profil potrošnika simulacijski model gibanica ′Chardonnay′ excursion farm consumer profile simulation model 'gibanica cake' ′Chardonnay′ true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-02-17 10:05:38 2011-02-28 10:53:27 2022-04-13 09:34:18 2023-12-22 03:32:15 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 URN:SI:UM:DK:ZSD3M2FN VS_Simonic_Alenka_2011.pdf VS_Simonic_Alenka_2011.pdf 1 D014489AF098E235F0360BDCBE4F2ACA 9c091aba7f13865eae42604a4a77d00d56985eb7f4dfdcc18efaf6449e1d963d e9224d64-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/ceb18718-05a7-4d7b-abb5-8da25c9fc668 https://dk.um.si/Dokument.php?lang=slv&id=20495 Fakulteta za kmetijstvo in biosistemske vede 0 0 0