20.500.12556/DKUM-17812 VPLIV SOCIALNEGA OMREŽJA FACEBOOK NA MODERNO POLITIČNO KOMUNICIRANJE THE IMPACT OF FACEBOOK ON MODERN POLITICAL COMMUNICATION Osrednja tema naloge je vpliv socialnega omrežja Facebook na moderno politično komuniciranje. Diplomska naloga podaja opredelitev sistema političnega komuniciranja in opise različnih elementov, ki ga sestavljajo. Opisane so vloge političnih kampanj, političnih svetovalcev in nepredvidljiva naravo odnosov z mediji. Razložena je politika tržno naravnanega medija in njene glavne značilnosti. Del diplomske naloge se ukvarja z razlago Facebooka ter razlago uporabe v modernem političnem komuniciranju. Analiza se ukvarja z uporabo in vplivom, ki ga je Facebook imel na akcijo »Očistimo Slovenijo v enem dnevu«. The main subject of this thesis is the impact of Facebook on modern political communication. The thesis defines political communication system and its most important elements. Furthermore, it describes the roles of political campaigns, politic consulting and the unpredictable nature of dealing with the media. The thesis also includes an explanation of Market-Driven Media and its features. A part of this thesis is devoted to Facebook and its use in modern political processes, while the analysis part deals with the impact Facebook has had on the Let's Clean Up Slovenia in a Day! campaign. Facebook politično komuniciranje politika kampanje splet Facebook political communication politics campaigning internet true true false [M. Jurgec] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2011-03-18 20:02:22 2011-03-30 13:28:58 2022-04-13 10:10:37 2023-12-22 03:44:15 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.472:004.738.5(043.2) 14915862 URN:SI:UM:DK:IFAAWDMZ MAG_Jurgec_Miha_2011.pdf MAG_Jurgec_Miha_2011.pdf 1 A5106E1DFBAB019FA28ECDB9CBF804E3 8658f2c4d5b7c9372198e626a6f9b5775d7d4ee10166dba331819aa89ca48972 f5f8ec6f-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/4e5bfcd8-094d-435d-89b4-2d75bae56c25 https://dk.um.si/Dokument.php?lang=slv&id=20965 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0