20.500.12556/DKUM-17946 IZDELAVA E-POSLOVNEGA MODELA ZA PORTAL NAJDIOBRTNIKA.SI E-BUSINESS MODEL DEVELOPMENT FOR NAJDIOBRTNIKA.SI PORTAL V diplomski nalogi želimo izdelati e-poslovni model za portal najdiObrtnika.si. NajdiObrtnika.si je spletni portal namenjen predvsem oglaševanju obrtnikov, njihovih izdelkov oziroma storitev. Portal želi z inovativnimi idejami, preprostim izgledom, konkurenčno ponudbo in koristnimi informacijami poseči na trg tovrstnih portalov, ki posredujejo informacije oziroma male oglase na področju oglaševanja obrtnikov. S konkurenčno ponudbo, ažurnimi informacijami ter prijaznim pristopom želimo doseči zaupanje tako obrtnikov, ki oglašujejo na portalu, kot iskalcev teh oglasov ter s tem ustvariti neko spletno skupnost in pomoč tako obrtnikom kot iskalcem. Opredelitve in oblike e-poslovnega modela se razlikujejo od strokovnjaka do strokovnjaka, saj je težko opredeliti neko področje, ki se stalno spreminja in nadgrajuje. To pa je ravno prednost e-podjetij, ki lahko hitro spremenijo svojo ponudbo ali jo nadgradijo. Od nekaj naštetih opredelitev ter oblik e-poslovnega modela smo izbrali štiri ključne med seboj povezane temelje e-poslovnega modela, kot sta jih predlagala Osterwalder in Pigneur (2001): predlog izdelka oziroma storitve, odnos do strank, infrastruktura managementa, finančni plan. Preko teh štirih temeljev želimo predstaviti in hkrati izdelati e-poslovni model za portal najdiObrtnika.si. S tem, da predstavimo idejo portala oziroma storitve, ki jih ponuja, politiko odnosa do uporabnikov, infrastrukturo in nenazadnje finančni plan portala, želimo portal predstaviti, organizirati in hkrati usmerjati. E-poslovni model je nujno potreben za nadaljno delovanje portala, v kolikor želi resno konkurirati na trgu. Z bolj jasnim vpogledom v nekatera področja delovanja portala želimo pridobiti in graditi tudi na zaupanju uporabnikov kot potencialnih investitorjev. The subject of this diploma is an e-business model development for najdiObrtnika.si portal. NajdiObrtnika.si is a portal designed mostly to advertise services/products of business owners. The portal desires to reach out to the competitive market of its field of info brokerage by inovative approach, simple look, competitive prices and useful information. We wish to ascertain the customer's trust by competitive prices, prompt information and a pleasant approach to the customer relationship and with that construct a kind of a virtual community and help the business owners that advertise on the site as well as the people that look for their ads. The definition and typology or taxonomy of a business model differ from expert to expert as it is hard to define a field that is constantly evolving. However, that is a huge advantage of e-businesses as they can quickly adapt their products/services or upgrade them to the demands of the market. From a few mentioned definitons and types of business models, we have chosen four key interrelated elements of a business model as recommended by Osterwalder and Pigneur (2001): product innovation, customer realtionship, infrastructure management and financials. With these four elements we wish to present and develop an e-business model for the internet portal najdiObrtnika.si. By presenting the idea of the portal or rather the services that it provides, the policy of customer approach and customer relationship, the infrastructure and it's financial plan, we wish to present and organize the portal as well as create guidelines for its future development. The development of an e-business model is crucial to the portal's future operations. With a more clear insight to the portal's operations we would also like to gain trust of our users as well as our future potential investors. e-poslovni model internetni portal internetna stran oglaševanje preko interneta obrtnik samozaposlovanje posredovanje informacij mali oglasi e-business model internet portal website online advertising business owner self employment info brokerage classified ads true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-04-01 15:11:54 2011-07-04 15:30:50 2022-04-13 10:17:42 2023-12-23 03:16:28 2011 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6858259 URN:SI:UM:DK:WNIMRLEH VS_Mocnik_Domen_2011.pdf VS_Mocnik_Domen_2011.pdf 1 81CB7BED0F3BF99F156D7E21CA6550A2 b25716b10e03dd994c17085a7df915794231253035dd48d229d34f377a98c9c9 0345afeb-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d28107c9-1e4d-40d3-92f0-a56106016826 https://dk.um.si/Dokument.php?lang=slv&id=21201 Fakulteta za organizacijske vede 0 0 0