20.500.12556/DKUM-17954 MODEL UVAJANJA UPRAVLJANJA ODNOSOV S STRANKAMI V KULTURNI DEJAVNOSTI MODEL FOR CRM IMPLEMENTATION IN CULTURAL ORGANIZATIONS Magistrsko delo obravnava problematiko upravljanja odnosov s strankami v kulturni dejavnosti. V magistrskem delu so pojasnjeni vsi bistveni elementi sistemov za upravljanje odnosov s strankami. Teoretični prispevek bo lahko vodilo vsem, ki se nameravajo ali se že ukvarjajo s področjem, ki ga v tem delu obravnavam. Na enem mestu so združeni bistveni elementi sistemov za upravljanje odnosov s strankami: • teorija sistemov za upravljanje s strankami, • uvajanje CRM, • poslovno obveščanje, • računalništvo v oblaku, • socialna omrežja, • kontaktni centri, • programske rešitve. V osrednjem delu sem izdelal model upravljanja odnosov s strankami v kulturni organizaciji, kjer sem opisal dejavnike, ki vplivajo na vzpostavitev celovitega sistema za upravljanje odnosov s strankami. Posebej sem se osredotočil na model analitičnega sistema upravljanja odnosov s strankami The master’s thesis discusses customer management in cultural organizations. It includes explanations of all the principal elements of customer relationship management systems. The theoretical contribution can serve as a guide to everyone who plans to become or is already engaged in the topic discussed in the thesis. It combines the principal elements of the customer relationship management systems: • theory of customer relationship management systems • introducing CRM • business intelligence • cloud computing • social networks • contact centres • software solutions In the body of the thesis I constructed a model for CRM in a cultural organization, which includes the description of the factors influencing the introduction of an integrated CRM system. My main focus was on the model of the analytic CRM system. upravljanje odnosov s strankami poslovno obveščanje kontaktni center računalništvo v oblaku socialno omrežje. Customer Relationship Management business intelligence contact center cloud computing social network. true true false Slovenski jezik Angleški jezik Magistrsko delo 2011-04-03 11:47:31 2011-08-01 10:17:26 2022-04-13 10:18:14 2023-12-23 03:17:56 2011 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6877715 URN:SI:UM:DK:IAFQHLO1 MAG_Hodzic_Mensur_2011.pdf MAG_Hodzic_Mensur_2011.pdf 1 DF0CD408F1901D23E527B4698869F8B4 8443a983ed88e5281d54df111da1ee0785b322b1722b019453912f0d231f5d0e 03bf554d-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e461cd7a-2308-4d1b-bbae-998e4e961ac7 https://dk.um.si/Dokument.php?lang=slv&id=21215 Fakulteta za organizacijske vede 0 0 0