20.500.12556/DKUM-18052 DEJAVNIKI, KI SO POVEZANI Z NAKUPNIM ODLOČANJEM NALOŽBENIH ŽIVLJENJSKIH ZAVAROVANJ FACTORS ASSOCIATED WITH THE DECISION TO PURCHASE LIFE INSURANCE Diplomsko nalogo sem razdelila na dva dela, teoretični in praktični del. V teoretičnem delu sem iz marketinškega vidika opisala pomen dejavnikov, ki vplivajo na nakupno odločanje odjemalcev, opisala proces odločanja, opredelila pojem zavarovanja ter opisala pomen in značilnosti naložbenega življenjskega zavarovanja.Na nakupno odločanje vpliva ve dejavnikov, kot so zaznavanje, učenje in spomin, motivi, stališča, osebnost, kultura, skupine, gospodinjstvo. Proces odločanja je zelo pomemben, saj nas pripelje do nakupa ali nenakupa izdelka. za proces odločanja včasih odjemalci potrebujejo veliko časa, včasih pa malo, odvisno ode tega kakšen izdelek oziroma storitev kupujejo. Pri naložbenem življenjskem zavarovanju je priporočljivo, da si vzamemo čas za premislek, saj te pgodbe sklepamo za deset let ali več.V teoretičnem delu sem predstavila trenutno ponudbo naložbenih življenjskih zavarovanj v Sloveniji. Zanimala so me naložbena življenjska zavarovanja, ki jih ponujajo naše zavarovalnice in poskušala ugotoviti konkurenčnost ponudb. V praktičnem delu sem naredila raziskavo s pomočjo anketnega vprašalnika, s katerim sem ugotavljala dejavnike, ki so povezani z nakupnim odločanjem naložbenih življenjskih zavarovanj. This diploma work is divided into two parts: the theoretical and the pracical part. In the theoretichal part of my diploma work, I describe from the marketing point of view the importance of the factors that influence customer buying decision, I describe the decision making process, define the concept of insurance, and describe the importance and characteristics of the investment life insurance.The purchase decision is influenced by several factors, such as perception, learning and memory, motives, attitudes, personality, culture, groups, households. The decision-making process is very important because it brings us to buy or not buy a product. To decide, a client sometimes needs a lot of time, sometimes a little, depending on what product or services are being bought. In investment life insurance, it is recommended taking time to think, since the contract is signed for ten years or more. I also present the current offer of unit-linked life insurances in Slovenia. I was interested in investment life insurance products offered by our insurance company and what the differences in comparison to other companies’ offers are. In the practical part, I have done a survey with a questionnaire to identify factors that are associated with the purchase of life insurance investment decision-making. nakupno vedenje proces odločanja življenjsko zavarovanje vzajemni (investicijski) skladi naložbena življenjska zavarovanja v Sloveniji. purchase behavior decision process life insurance mutual (investment) funds investment life insurance in Slovenia. true true false [J. Lukić] Slovenski jezik Angleški jezik Diplomsko delo 2011-04-11 10:24:12 2011-07-06 12:33:35 2022-04-13 10:23:19 2023-12-23 03:20:41 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 10714908 URN:SI:UM:DK:MSAM8PSW UNI_Lukic_Jasmina_2011.pdf UNI_Lukic_Jasmina_2011.pdf 1 D543DF3081D1A3E8493127833423C87A a27c5be020f85e30f3dd91383be3a10292a25aad09466dc7b48934c5ff36f93a 0aa9751e-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3a41592e-ab55-49cb-b14b-d2a82464a2cc https://dk.um.si/Dokument.php?lang=slv&id=21393 Ekonomsko-poslovna fakulteta 0 0 0