20.500.12556/DKUM-18226 ORGANIZIRANOST PRODAJNE FUNKCIJE STRUCTURE OF THE SALES FUNCTION Namen vsakega podjetja je pretvarjati poslovne aktivnosti v dobiček, ta pa je med osrednjimi kazalci uspeha podjetja. Ta uspeh ustvarjajo predvsem ljudje, ki so zaposleni v podjetju. Zavedamo se, da so zaposleni najbolj produktivni in uspešni, kadar imajo na voljo dobre delovne razmere in kadar so zadovoljni. V praksi se teh dejstev velikokrat premalo zavedamo. Osebno zadovoljstvo posameznika se odraža tudi na vzdušju celotnega kolektiva in s tem krepi pripadnost podjetju, kar se najbolje kaže na poslovnih rezultatih. Zato je še toliko pomembnejša vloga vodilnih pri ugotavljanju potreb zaposlenih. Diplomsko delo smo poleg uvoda, ki zajema predstavitev problema, namen, metode, cilje in hipoteze, razdelili na tri dele. V prvem, teoretičnem delu smo s pomočjo domače in tuje literature povzeli mišljenja različnih avtorjev ter predstavili pomen človeškega kapitala, izobraževanja zaposlenih ter opisali povezavo med osebnim zadovoljstvom in delovnimi razmerami ter uspešnostjo podjetja. V drugem delu diplomskega dela smo predstavili obstoječe stanje podjetja ter ga podrobno osvetlili. V zadnjem, tretjem delu smo predstavili raziskavo, jo analizirali ter na podlagi raziskave potrdili ali ovrgli hipoteze. The aim of each company is converting business activity into profit, that is the core indicators for the success of the company itself. This success is mainly formed by people who are employed in the company. We understand that employees are most productive and successful, when they have good working conditions and when they are satisfied. In practice, these facts are often not sufficiently aware. Personal satisfaction of the individual is reflected in the atmosphere of the whole team and with this on profit. It is also very more important area for managers in identifying the needs of employees. Thesis, in addition to the preface, which includes the presentation of the problem, purpose, methods and hypotheses is divided into three parts. In the first, theoretical part, we are with domestic and foreign literatute, summarized the thinking of various authors, and highlight the importance of human capital, employee training and describe the link between personal satisfaction and working conditions and performance of the company. In the second part of the thesis, we presented the existing situation of the company and the highlight detail. Recently, the third section, we present the study and analysis of it. By the research we want to confirm or disprove the hypothesis. delovne razmere zadovoljstvo zaposlenih telefonsko trženje Working conditions Employee Satisfaction Telephone marketing true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-05-03 14:24:46 2011-08-11 14:19:40 2022-04-13 10:32:48 2023-12-23 03:29:03 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6890771 URN:SI:UM:DK:HHSVUG3P UNI_Oseli_Tilen_2011.pdf UNI_Oseli_Tilen_2011.pdf 1 BD1757ACA97B44DB662BAA275BDFC698 284fce88f8978987db945ae39efa150ee56ab35d3e407a1f891936603aa5dd60 148cec86-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/31f9745e-a4b2-486c-b109-c8ac2b88bd30 https://dk.um.si/Dokument.php?lang=slv&id=21930 Fakulteta za organizacijske vede 0 0 0