20.500.12556/DKUM-18231 IZOBRAŽEVANJE OSEBNIH BANČNIKOV EDUCATION SEMINAR FOR AFFLUENT BANKERS POVZETEK Diplomska naloga je nastala na podlagi raziskave, s katero smo ugotavljali potrebo po osebnih bančnikih. Ideologija osebnega bančništva je ponuditi boljše storitve, ki bi imele osebno in individualno noto. Raziskovali smo, kakšne so obstoječe navade poslovanja strank z banko, čemu dajejo stranke prednost in v kateri smeri lahko banka ponudbo nadgradi. Rezultat raziskave kaže željo strank po poslovanju z osebnim bančnikom. Ta mora zbujati zaupanje, biti ustrežljiv, komunikativen in strokoven. Na podlagi rezultatov anketnega vprašalnika smo diplomsko nalogo razdelili na dva sklopa. V prvem delu so predstavljene osnove komunikacije, med katere sodi tudi poslovna urejenost, stisk roke, mimika in obnašanje. Vse to pripomore k temu, da na stranko naredimo prvi vtis, ki ne bo le pozitiven, temveč tudi dolgotrajen. Prvi vtis je temelj za dobro in uspešno poslovno sodelovanje ter za sklenitev poslovanja nasploh. V drugem delu pa smo se podrobno dotaknili navzkrižne prodaje. Stranko moramo poznati in zaznati njene potrebe, da ji lahko pravilno svetujemo, katere bančne produkte naj uporabi in zakaj. Stranka zaupa pravi argumentaciji in posledično verjame v našo presojo. ABSTRACT The present BSc dissertation is the result of a survey in which we determine the need for personal banker. The ideology of private banking is to provide better services that would have a personal and individual touch. We researched what are the habits of business customers with a bank, why give the customer a priority and in which direction the Bank may offer upgrades. The result of research showing the desire of clients dealing with personal bankers. Only this must convey confidence, be helpful, communicative and professional. Based on the results of the questionnaire, we divided the thesis into two parts. The first part presents the basics of communication, which include business arrangement, a handshake, mimicry and performance. All this helps us to the fact that the party make the first impression that will not be only positive but also time consuming. The first impression is the foundation of a good and successful business relationship and to enter into business in general. The second part, we detail the touch of cross sales. Customer must know and perceive their needs, that it can be properly advised of banking products to use and why. With the right argument a party trust and believes in our assessment. KLJUČNE BESEDE Bančne storitve osebni bančnik raziskava analiza SWOT navzkrižna prodaja KEYWORDS Banking services personal banker market survey SWOT analysis Crossale true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-05-03 15:27:55 2011-08-05 12:01:04 2022-04-13 10:33:02 2023-12-23 03:29:14 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6883347 URN:SI:UM:DK:HQXYBZLM VS_Uzar_Helena_2011.pdf VS_Uzar_Helena_2011.pdf 1 F723D46518E80E98658CFBA96652C462 b337b623cf95d157fcf2fd5e3d3b48002fdfeec29768150263dc4eebb64f2467 142562c4-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/8d3147ef-8296-4e94-b1c8-b4d926d0eccd https://dk.um.si/Dokument.php?lang=slv&id=21669 Fakulteta za organizacijske vede 0 0 0