20.500.12556/DKUM-18443 METODE POSPEŠEVANJA PRODAJE NOVIH AVTOMOBILOV RENAULT METHODS OF SALES PROMOTION OF NEW CARS RENAULT Pospeševanje prodaje je obsežen in širok pojav, je sestavni del sodobnega tržnega gospodarstva. Vsakodnevno srečujemo nove izdelke in storitve na trgu, ki jih spremljajo močne prodajne akcije. V tem času si prizadevajo le najbolj promovirati njihov izdelek in doseči največji učinek. Pospeševanje prodaje obsega ukrepe, ki jih uporabljajo trgovska podjetja, da bi dosegla svoje prodajne cilje: povečanje prodaje in dobička ter zadovoljstvo porabnikov. Podjetja uporabljajo metode pospeševanja prodaje, da bi spodbudila močnejši in hitrejši odziv uporabnikov, poudarila prednost pri nakupu njihovih izdelkov in s tem spodbudila padajočo prodajo. Pri uporabi metod pospeševanja prodaje pa se podjetje srečuje tudi z različnimi zakonskimi omejitvami, kot so razni zakoni in kodeksi. Učinki pospeševanja prodaje so običajno kratkotrajni in ne pripomorejo k dolgoročni naklonjenosti porabnikov do blagovne znamke. Najbolj pa je rezultat akcije pospeševanja prodaje odvisen od same finančne sposobnosti potrošnikov. Podjetje Žgajner-ŽIS d.o.o., uporablja različne metode pospeševanja pri prodaje novih avtomobilov Renault, ki jih mora stalno analizirati in po potrebi spreminjati. Sales promotion, as a complex and wide phenomenon, is a key element in modern market economy. Every day we face new products and services on the market that are accompanied by efficient sales events. The purpose of them is to promote their product and achieve the best results. Sales promotion includes measures used by sales companies in order to reach its sales goals: increase of sales, profit and consumers' satisfaction. Companies use these methods of sales promotion to stimulate more effective and faster response of consumers, advantages of buying their products and the falling of sales. When using methods of sales promotion each company meets with various legal restrictions such as laws and codes. The effects of sales promotion are usually short-term and do not contribute to the long-term inclination of consumers to trademarks. But most of all the result of sales promotion event depends on the financial capacity of consumers. The company Žgajner-ŽIS d.o.o., uses various methods of sales promotion in the sale of new cars Renault, but they have to be constantly analyzed and changed if necessary. pospeševanje prodaje metode pospeševanja prodaje metoda znižanja cene nagrade stalnim strankam Žgajner-ŽIS d.o.o. sales promotion methods of sales promotion method of price reduction prizes for regular customers Žgajner-ŽIS d.o.o. true true false [T. Kitak] Slovenski jezik Angleški jezik Diplomsko delo 2011-05-11 07:33:45 2011-07-11 09:29:54 2022-04-13 10:44:31 2023-12-24 03:07:49 2011 0 Rogaška Slatina 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 10721564 URN:SI:UM:DK:BFUPETSJ VS_Kitak_Tanja_2011.pdf VS_Kitak_Tanja_2011.pdf 1 7A89E0BE3B63B1120911B9B00A04E18C 25a61e03f4d927ec63a76dfb3da2c7e449a335d2384fff69522e875dfafcd94a 217f94c9-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f05984b5-e984-4293-b2b9-1ccba8bbac00 https://dk.um.si/Dokument.php?lang=slv&id=21956 Ekonomsko-poslovna fakulteta 0 0 0