20.500.12556/DKUM-18525 VPLIV EMBALAŽE NA NAKUP JOGURTA IMPACT OF PACKAGING ON THE PURCHASE OF YOGURT Namen diplomskega dela je ugotoviti, kakšno vlogo in pomen ima embalaža izdelka pri odločitvi za nakup jogurta Ljubljanskih mlekarn. Namen naloge je hkrati predstaviti pomen pravilne izbire barv in oblikovanja embalaže, opredeliti vlogo oblikovalcev, opisati potek zaznavanja izdelka in analizirati mnenja potrošnikov. The aim of this diploma thesis is to establish the role and importance of product packaging when one has to decide on yoghurt Dairies of Ljubljana. The purpose of thesis is to present the importance of selection of colour and design of packaging, to emphasis the role of designers of packaging, describe the process of detection and analysis of consumers' opinion. embalaža barve embalaže zaznavanje odjemalci packaging colours of packaging perception consumers true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-05-16 12:20:18 2011-10-16 13:32:54 2022-04-13 10:48:55 2023-12-23 03:35:53 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 URN:SI:UM:DK:B8PW5MNK UNI_Radojcin_Maja_2011.pdf UNI_Radojcin_Maja_2011.pdf 1 C1E96C979FEC87D6EC81C08486B06C7C 9f3c36e8836a627627df04d9ea40386df483140286cdc817561b34fd2401b69b 26ba5425-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/6b2df76c-4473-4c28-a2e2-455560121005 https://dk.um.si/Dokument.php?lang=slv&id=22064 Fakulteta za logistiko 0 0 0