20.500.12556/DKUM-18728 TRŽENJE IZOBRAŽEVANJA »ZDRAVA PREHRANA – MEDICINA SEDANJOSTI IN PRIHODNOSTI« MARKETING EDUCATION »HEALTHY DIET - MEDICINE TODAY AND TOMORROW« Ljudje v današnjem času postajamo žrtve prodajalcev, ki kujejo dobiček na račun naše neobveščenosti, zmedenosti in ubogljivega uživanja hrane, ki nam jo prodajajo. Na vsakem koraku nas spremljajo oglasi za hitro prehrano, sladke gazirane pijače in programe za hujšanje ki trdijo, da lahko jeste, kar koli želite in kljub temu izgubljate kilograme, ne da bi telovadili. Naučiti ljudi zdravega življenja in jim pomagati živeti ozaveščeno je namen izobraževanja »Zdrava prehrana – medicina sedanjosti in prihodnosti«, ki ga organizira Slovensko osteološko društvo in je predmet te diplomske naloge. V diplomski nalogi, ki sledi, smo z vidika marketinškega spleta analizirali izvedbo in organizacijo izobraževanja. Predpostavili smo raziskovalna vprašanja, katere smo preko raziskave potrdili oziroma ovrgli. Namen diplomske naloge je dvigniti raven kakovosti izvajanja izobraževanja in povečati število udeležencev na izobraževanju. People today are becoming victims of retailers as they consume anything promoted either from lack of information or out of confusion. On every side they are bombarded by advertisements for fast food and sweet fizzy drinks and are then sold weight loss programmes, which imply that you can eat what you want and lose weight without exercise. The purpose of ‘Healthy Living, the present and future medicine’ organised by the Slovenian osteology society, is to teach people to consciously pursue a healthy way of life. This is also the subject of this diploma. The study involved analysis of the implementation and organisation of education using a marketing mix. The research aimed to confirm or disprove the assumed hypothesis and hoped to raise the quality level of existing educational programmes as well as increasing the number of active participants. marketing izobraževanja zdrava prehrana marketinški splet strategija marketinga zadovoljstvo udeležencev marketing education healthy nutrition marketing mix marketing strategy participant satisfaction true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-05-28 19:01:43 2011-08-23 10:43:05 2022-04-13 10:59:33 2023-12-22 03:39:15 2011 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6902803 URN:SI:UM:DK:XBPQPQJJ UNI_Poljanec_Mojca_2011.pdf UNI_Poljanec_Mojca_2011.pdf 1 E87D70783DB1410C743179F445ABF436 3140d6d1f2202815882a8bcf810b0d6c8f0845c004432efd7dbc94bfd3bed005 348c5a9b-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/38323920-c141-4f7c-95f7-2d1095e23737 https://dk.um.si/Dokument.php?lang=slv&id=22400 Fakulteta za organizacijske vede 0 0 0