20.500.12556/DKUM-18735 TRŽENJE GUME ZA OFSETNI TISK V PODJETJU SAVATECH D.O.O. KRANJ MARKETING OF RUBBER FOR OFFSET PRINTING IN SAVATECH LTD KRANJ V diplomski nalogi smo obravnavali trženje gume za ofsetni tisk v podjetju Savatech d.o.o. Kranj, pri čemer smo se osredotočili predvsem na pridobivanje čim večjega števila novih kupcev in ohranjanje obstoječih. Skratka, predstavili smo tudi delovno okolje oz. omenjeno podjetje. Diplomska naloga v prvem delu podaja splošne teoretične osnove in ugotovitve avtorjev, ki so na različne načine preučevali trženje kot orodje za uspešno plasiranje izdelkov na trg. V nadaljevanju smo skozi praktični del diplomske naloge naredili podrobno analizo problemskega stanja, postavili smo tudi nekaj osnovnih hipotez in uporabili določene metode ter tehnike zbiranja podatkov. Kot prioriteto smo si zastavili zbiranje čim večjega števila podatkov oz. mnenj in stališč s strani vodilnih v podjetju ter s strani kupcev. Nazadnje smo analizirali rezultate, obrazložili zastavljene hipoteze in prezentirali ugotovitve ter predloge. In this thesis we have presented and analyzed the marketing of rubber products for the printing industry in the company Savatech Ltd Kranj. We have based primarilyon gaining as many new customers and on perceiving of already existing ones. Briefly, it have been presented the work area of that particular company. In the first part, the graduate work contained a general theoretical basis and conclusions of author, who studied marketing in different ways, mainly as a marketing tool for successfully lanching products on the market. Below, throught the practical part of this diploma work, we made a detailed analysis of certain problem, also set up one or more basic hypothesis, and use certain techniques of data collection. As the priority, we set colection of as many data, pricesely, opinions and conclusions of the head leaders in this company. At the end, we have analyzed the given results, explain the given hypothesis and then presented the conclusions and suggestions. Ofsetna guma marketing marketinški splet tržne raziskave kupci Offset rubber marketing marketing mix market research customers true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-05-30 00:14:21 2011-08-10 12:10:05 2022-04-13 10:59:56 2023-12-24 03:14:58 2011 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6890259 URN:SI:UM:DK:QVG2DLR8 UNI_Stojanovic_Branko_2011.pdf UNI_Stojanovic_Branko_2011.pdf 1 B6C8A72589298E9BC105843053D0EB5A b4250249eefd5efb0fd7426ccad73ac2ea9c1116107d77154042285acb04d30e 3374c8a7-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/7db4ed10-e7d6-436e-91e5-bc04bde81ba0 https://dk.um.si/Dokument.php?lang=slv&id=22372 Fakulteta za organizacijske vede 0 0 0