20.500.12556/DKUM-18781 TRŽENJSKI NAČRT ZA SONČNE ELEKTRARNE V PODJETJU SVARUN ELEKTRO D.O.O. MARKETING PLAN FOR SOLAR POWER PLANTS IN SVARUN ELEKTRO D.O.O. V civilizirani družbi, v kateri živimo danes, velja, da je energija vir življenja. Brez električne energije si preprosto ne moremo več predstavljati poteka našega vsakdana, saj nam le-ta omogoča opravljati nešteto stvari hkrati, ne da bi se tega sploh zavedali. Vendar pa se kljub temu večina prebivalcev te družbe ne posveča vprašanju, od kod energija pride in kakšen vpliv ima pridobivanje elektrike na okolje. V podjetju Svarun elektro d.o.o. so si zadali cilj, da omogočijo družbi pridobivanje električne energije iz t. i. alternativnih virov in s tem ohranjanje okolja za zanamce. Ob začetnem uspehu podjetja pa se je pokazala tudi narava prostega trga. Konkurenčnih ponudnikov je namreč vse več in začetna prednost se tako izgublja. Plemenita ideja podjetja je vržena v svet ekonomskih računic. Izkazalo se je, da sama ideja ne bo dovolj za obstanek podjetja na trgu. Zato smo se odločili, da bomo v okviru zaključnega dela univerzitetnega študija izdelali marketinški načrt za trženje podjetja Svarun elektro d.o.o. in njihovega izdelka, to so sončne elektrarne. V diplomskem delu bomo predstavili trenutno stanje sončnih elektrarn v svetu in pri nas, stanje v podjetju, za katerega izdelujemo trženjski načrt in izvedli trženjsko raziskavo, na podlagi rezultatov trženjske raziskave pa bomo predlagali možno rešitev – trženjski načrt. We live in a civilized society where it is said that energy is a source of life. We simply cannot imagine our everyday lives without electric power any more for it allows us to preform a myriad of things at once without us even knowing it. However, most people of this society do not deal with the question where does this energy come from and what effect does it's production have on the environment. The company Svarun elektro d.o.o. has set themselves the goal to enable companies to produce electricity from so called alternative sources and help keeping the environment for posterity. At the initial success of the company the nature of the free market has highlightened. Competition on the market is increasing and the initial advantage that the company Svarun elektro may have had is disappearing. The noble idea is thrown into a world of economic calculations,so it was shown that the idea itself is not enough to survive in the market. We have decided that in this dissertation we will create a marketing plan for the company as well as for it's product, solar power plants. We will point out the current state of solar power plants globaly and in Slovenia the situation that the company Svarun elektro is currently in and preform a marketing research. On the basis of the results of the research we will propose a possible solution – a marketing plan. obnovljivi viri energije ekološka proizvodnja energije sončna elektrarna tržna raziskava trženjski načrt renewable energy sources ecological energy production solar power plant marketing research marketing plan true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-05-31 20:32:04 2011-08-10 12:01:01 2022-04-13 11:02:08 2023-12-24 03:19:58 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6890003 URN:SI:UM:DK:0ZYAKV2D UNI_Blatnik_Stasa_2011.pdf UNI_Blatnik_Stasa_2011.pdf 1 09533DAE2A3E74F3F377EED559ABC60D 2135b0635f2fdf893c08451ddfd2f769c03a8ce2c1d391bc6065d16c814c2fab 33bef9af-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/a59eb2de-fdb5-4893-a111-bb6962b4bede https://dk.um.si/Dokument.php?lang=slv&id=22503 Fakulteta za organizacijske vede 0 0 0