20.500.12556/DKUM-18896 Mnenje dijakov gorenjskih srednjih šol o ugledu Fakultete za organizacijske vede v Kranju Opinion Gorenjska High school students on the reputation od the Faculty od Organization Sciences Izobraževalna storitev je usmerjena na posameznika, najpomembnejši faktor pri izvajanju storitve pa je prav tako posameznik - izvajalec. Kvaliteten in cenovno ugoden izobraževalni program je osnova, a se vendarle ne trži sam. Potrebno je učinkovito komuniciranje ne le z obstoječimi, ampak tudi s potencialnimi kupci. Glavna naloga odnosov z javnostmi je vzdrževanje dobrih odnosov med izobraževalno institucijo in vsemi njenimi javnostmi. Predpogoj za slednje je, da izobraževalna institucija deluje na način, ki omogoča dobre odnose. Zaradi številčnosti in različnosti javnosti imajo le-te zelo različne interese v odnosu do izobraževalne institucije in ker so ti interesi nemalokrat v konfliktu, ima funkcija odnosov z javnostmi zelo kompleksno nalogo. Izobraževalne institucije same odločajo, katerim javnostim namenjajo največ pozornosti, na kakšen način in s katerimi orodji. Te so domena marketinga. Na področju presečne množice odnosov z javnostmi in marketinga so nastale številne razprave in polemike na temo nadrejenosti in podrejenosti omenjenih funkcij. V istem času se je razvila disciplina, ki jo imenujemo marketinško komuniciranje. Marketinško komuniciranje izobraževalne institucije je dejavnost, s katero lahko najbolj učinkovito pritegnemo pozornost javnosti, si zagotovimo želeno podobo v okolju, zanimanje za sodelovanje in pridobimo potrebne informacije. V raziskavi predstavljeni v nalogi, narejeni med srednješolci, bodočimi maturanti na gorenjskem, o vplivu elementov oglaševanja in drugih dejavnikov, na osnovi katerih se dijaki odločajo za nadaljevanje študija, smo prišli do ugotovitve, da imajo zanemarljiv vpliv na izbiro študijske poti, čeprav jih poznajo in občasno spremljajo. Educational services focused on the individual, the most important factor in the implementation of services is also an individual - the educator. High-quality and affordable education program is the foundation, yet it is not marketed by itself. It is necessary to effectively communicate not only with current, but also with potential buyers. Public relations are supposed to maintain good relations between the educational institute and its public. That can only be achieved if it operates in a way that enables good relations. Various public may often have different, even conflict interests in educational institute therefore the function of public relations is quite complex. Educational institutions are free to choose on how and when to spend their attention, with what tools on particular public. This is the domain of marketing. In the area of cross-sets of public relations and marketing were created many debates and controversies on the topic superiority and subordination of these functions . And at the same time also a discipline called marketing communications developed. Marketing communication educational institutions is an activity which can most effectively attract public attention, provide the desired image in the environment, and an interest to participate and collect relevant information. The research presented in this paper, made among high school, prospective graduates in Gorenjska,on the impact of advertising elements and other factors on which the students decide to continue their studies, we came to the conclusion that they have negligible influence on the choice of study path, even though they known and periodically monitored. Izobraževanje marketing strategija marketinga odnosi s javnostmi Education marketing marketing startegy public relations true true false Slovenski jezik Angleški jezik Magistrsko delo 2011-06-08 11:38:39 2011-08-30 11:07:57 2022-04-13 14:54:42 2023-12-24 03:28:19 2011 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6907923 URN:SI:UM:DK:GSIMOMHQ MAG_Vene_Mojca_2011.pdf MAG_Vene_Mojca_2011.pdf 1 A6A2B9C9D0663EB0E517153B0D9DC0DC c236652b9df1555855ed7232faa7bbb87b4d2a42679001dcfea4f552b8d3189a 3e73ad53-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/1e5dcff9-c4d2-45f5-b044-eaf458a8ffc1 https://dk.um.si/Dokument.php?lang=slv&id=22635 Fakulteta za organizacijske vede 0 0 0