20.500.12556/DKUM-19004 UVEDBA INFORMACIJSKE REŠITVE CRM V PODJETJU RAZVIJALCA TEH REŠITEV IMPLEMENTING AN INFORMATION SOLUTION CRM IN THE COMPANY THAT DEVELOP THESE SOLUTIONS Uvedba primernega sistema CRM je ključna za uspešno upravljanje odnosov z odjemalci. Podrobno smo predstavili uvedbo in izvajanje strategije CRM v podjetju Intera, d.o.o., ki je med drugim tudi razvija in uvaja te rešitve v številna druga slovenska in tudi tuja podjetja. Uvedba je bila uspešna, saj podjetje na bolj učinkoviti način spremlja svoje stranke, vodi prodajne aktivnosti, ureja podporo ter organizacijo časa in dela zaposlenih. Da bi ugotovili kam bi lahko opisano rešitev umestili, smo izvedli primerjalno analizo tovrstnih informacijskih rešitev slovenskih in tujih ponudnikov. V analizi smo se osredotočali na kriterije, ki jih narekuje svetovni trend. Glede na kriterije, ki smo jih izbrali, smo ugotovili da je sistem Intrix™ CRM, konkurenčen tujim rešitvam. Implementation of proper CRM is key to successful customer relationship management. We have presented a detailed introduction and implementation of CRM strategies in the company Intera, Ltd., which among other things, develop and introduce this solution in the number of other Slovenian and foreign companies. The implementation was successful and the company in a very effective way monitors its customers and resolves support, lead sales activities and organize the work of employees. In order to determine where to situate described solution on the market, we performed a comparative analysis of similar IT solutions of Slovenian and foreign providers. In the analysis we have focused on criteria dictated by the global trend. Based on the criteria that we chose, we found that the Intrix™ CRM is competitive to foreign solutions. CRM implementacija informacijski sistem odjemalec upravljanje odnosov z odjemalci Intrix™ CRM Intera d.o.o. CRM implementation information system client customer relationship management Intrix™ CRM Intera Ltd true true false [R. Kolarič] Slovenski jezik Angleški jezik Diplomsko delo 2011-06-15 10:09:15 2011-07-22 13:09:37 2022-04-13 15:00:18 2023-12-24 03:33:50 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 10736412 URN:SI:UM:DK:PGZGMYTZ UNI_Kolaric_Rok_2011.pdf UNI_Kolaric_Rok_2011.pdf 1 9929312739E148513D25FFC2B8185E6F fa6fc8305d7ca6cbc2fb2b5e38575435a3a8a7824eaaf6c1a9439bdbc65e96ab 4595f090-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/bc14a0f1-8b77-4aca-b28e-d414ccd7f388 https://dk.um.si/Dokument.php?lang=slv&id=22927 Ekonomsko-poslovna fakulteta 0 0 0