20.500.12556/DKUM-19143 OGLAŠEVANJE BLAGOVNE ZNAMKE V PODJETJU SI.MOBIL BRAND ADVERTISING IN SI.MOBIL COMPANY V diplomskem delu sem v teoriji in praksi opisala in razložila oglaševanje blagovne znamke. V teoriji sem opisala tako oglaševanje kot blagovno znamko na splošno, v praktičnem delu pa sem izpostavila podjetje Si.mobil in skušala predstaviti kako se oglaševanja lotevajo oni. Blagovna znamka je tako prepoznavni znak oz. simbol neke organizacije, ki se s pomočjo le-te razlikuje od konkurence. Oglaševanje pa je oblika komunikacije, ki prepričuje potencialne kupce, preko različnih medijev v nakup izdelka ali storitve. Oglaševanje blagovne znamke tako predstavlja pomemben sestavni del v celostni podobi podjetja. V sklopu praktičnega dela sem sestavila tudi anketni vprašalnik, v katerem me je zanimalo predvsem kako ljudje dojemajo oglaševanje, kaj si pri tem najbolj zapomnijo in kakšno pozornost je pri njih vzbudila blagovna znamka Si.mobil. Moja splošna ugotovitev je, da je blagovna znamka Si.mobil dobro uveljavljena, da je njeno oglaševanje uspešno in da si je več kot polovica anketiranih zapomnilo kakšno podrobnost iz oglasa ali pa celoten oglas. Seveda bi lahko tudi marsikaj izboljšali, predvsem promocijo svojega prizadevanja za čisto okolje, saj je filozofija Re.misli premalo znana. In my thesis I described in theory and in practice the advertisment of a brand. In theory, I discribed such advertising as a brand in general, in practical work, I exposed the company Si.mobil and tried to present how they approach to advertising. A brand is also a hallmark or a symbol of an organisation, which is being used to differ from the competition. Advertising is a form of communication to convince potential customers through various channels to purchase products or services. Brand advertising is therefore an important part of the overall image of the company. In the context of practical work, I drew up a poll in which I was particulary interested in how people perceive advertising, what do they remember and what degree of attention did Si.mobil inspire on them. My general conclusion is, that the brand Si.mobil is well established, their advertising is effective and that more than half of respondents remembered some details from the ad or even the whole ad. Of course they could improve a lot, especially to promote their efforts to a clean environment, as the philosophy Re.misli is too little known. Si.mobil blagovna znamka oglaševanje Si.mobil brand advertising true true false [N. Ferk] Slovenski jezik Angleški jezik Diplomsko delo 2011-06-22 15:38:08 2011-08-24 12:46:47 2022-04-13 15:07:30 2023-12-25 03:10:00 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1 10753820 URN:SI:UM:DK:SQLPEBWC UNI_Ferk_Nika_2011.pdf UNI_Ferk_Nika_2011.pdf 1 E2F9CB7F462C18D8EB24AF55BB062EFA 4ff646c37ff5c090969a62b2e19ee353335ae5d2c845fb8380053dd7e6cf252f 4d516284-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/4a9c16d4-411d-47eb-abfa-1b55bb7a26d2 https://dk.um.si/Dokument.php?lang=slv&id=23119 Ekonomsko-poslovna fakulteta 0 0 0