20.500.12556/DKUM-19157 INOVIRANJE PODJETJA NA PRODAJNEM PODROČJU INNOVATIONS OF THE COMPANY AT THE SALES FIELD Prvi del diplomskega dela predstavlja teoretični del: inoviranje v podjetju, tehnike prodaje, torej tisto, kar bo v praktičnem delu za podjetje uporabno. V praktičnem delu pa celotna raziskava diplomskega dela temelji na primeru podjetja, v katerem tudi sam aktivno sodelujem. Narejena je bila anketa med zaposlenimi. Ob koncu diplomskega dela so v sklepnem delu strnjene ugotovitve in spoznanja, s pomočjo katerih sem prišel do za podjetje koristnih dejstev. Uspešnost podjetja se ocenjuje na podlagi doseženih ciljev. Cilje poslovanja pri podjetju s prodajno dejavnostjo sta zadovoljna stranka in s prodajno ceno maksimiranje dobička. Torej je glavno merilo uspešnosti in učinkovitosti na prodajnem področju prodaja izdelkov končnemu uporabniku, v prodajni ceni pa sta vključena ustrezen dobiček in sredstva za nadaljnji razvoj podjetja. Razvoj in inoviranje v obliki izdelkov, storitev, tehnologij ipd., sta uspešna če ju trg sprejme. Diploma work therefore deals with innovation in a company's sales department, which includes innovating different sales techniques, innovating of offers, promoting sales through different marketing techniques and searching for new and faster methods of sale – everything to achieve better business performance based on the services sector. The emphasis is on the importance of innovative sales processes for better competitiveness and better business result. The first part presents the theoretical part: Innovating sales techniques in a company; in other words it treats what could be practically used in a firm. In the practical part, the whole research of this work is based on the case of a firm where I actively participate. In the conclusion of my Diploma work, I summarized all the findings which helped me to come to useful data for the company. The success of a firm is evaluated on the basis of the achieved aims. The objectives of doing business in a company which is engaged in sales are a satisfied customer and the maximization of the profits. The basic criterion for measuring success and effectiveness in the sales area is therefore the sale of products to the final consumer, where the profit and the funds for the ongoing development of the company are already included in the price of a product. Development and innovation in the form of products, services, technologies, etc, is only successful if the market accepts them. inovacije prodajno področje inovativni prodajni proces storitve izdelki podjetje Akvonij innovation sales department innovative sales process services products company Akvonij. true true false [B. Karner] Slovenski jezik Angleški jezik Diplomsko delo 2011-06-23 12:13:58 2011-08-19 12:02:39 2022-04-13 15:08:21 2023-12-25 03:10:50 2011 0 Celje 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.5 10748444 URN:SI:UM:DK:NOGOH9NV UNI_Karner_Blaz_2011.pdf UNI_Karner_Blaz_2011.pdf 1 B2D79371E694D248134BE30E56186520 fe5ac73c12cff2f2b12390ef95a66a77e8774215604e7be3cca86a03deec9fe5 4e34d98f-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d9ace6ea-8301-445c-a3c2-672d84f67ad9 https://dk.um.si/Dokument.php?lang=slv&id=23679 Ekonomsko-poslovna fakulteta 0 0 0