20.500.12556/DKUM-19185 STRATEŠKE RAZVOJNE SITUACIJE PODJETJA LJUTOMERČAN D.D. STRATEGIC DEVELOPMENTAL SITUATIONS OF THE COMPANY LJUTOMERČAN D.D. Vinogradništvo predstavlja ljudem, ki se s tem ukvarjajo način življenja. Tako je v Sloveniji nastala tradicija pridelave grozdja ter vina. Kultura in krajina, kjer se prideluje vino sta se temu skozi stoletja prilagodili. Žal je v določenih območjih vidno nazadovanje vinogradništva in opuščene prvoklasne vinorodne lege. Vsemu temu je botrovala neizprosna tekmovalnost na vinskem trgu. Veliko je vinarskih podjetij v državi, ki so šibka in bodo šla v roke tujcem, ki bodo ali pa tudi ne obdržali to starodavno slovensko tradicijo kulture vina. Vsekakor bo morala država (pristojne institucije) dodeliti več finančne pozornosti, če se bo še hotela promovirati v tujini z slogani »I FEEL SLOVENIA«, saj je vino del našega turizma. Podjetje, kot je Ljutomerčan d.d. pa bo svojo pot ob umnem vodenju korak za korakom dosegalo strateške trge. S tem se bo regija opomogla, predvsem zasebni vinogradniki, ki ne bodo več imeli težav z prodajo grozdja. Sivi trg z vini se bo izničil in griči se bodo spet veselo obdelovali, kljub višjim pridelovalnim stroškom, ki izhajajo iz narave strmih leg. Winemaking is for the people who deal with this, a way of living. During the centuries Slovenia become a tradition of wine producing Coutry. Culture and landscape in wineregions were adapted over the centuries. Unfortunately in certain areas is vision declined and dropping of absolutly wine-growing locations. All this has resulted in a relentless competition in the wine market. Many of the wine-making enterprises in the country, who are weak, will go into the hands of foreigners, who will keep or not this ancient Slovenian tradition of wine culture. In any case, the State must give (the institution) more financial attention to wine industry, if they want to continue to promote in strategic export countries with the slogan »I FEEL SLOVENIA«. This is the part of our wine tourism. Companies such as Ljutomerčan d.d. is going at a reasonable management step by step, serving to achieve the strategic markets. This will help the region recover, especially private growers, who will no longer have a problem with the sale of grapes. The gray market with wine will be delited and the hills will be again joyful planted with vinerooths, despite the climatic costs arising from the nature steep sites. Ljutomerčan d.d. kultura in krajina vinski trg turizem tekmovalnost strategije Ljutomerčan d.d. culture and landscape wine market tourism competition strategy true true false [J. Rozman Klenar] Slovenski jezik Angleški jezik Diplomsko delo 2011-06-26 17:28:37 2011-11-02 14:13:36 2022-04-13 15:09:57 2023-12-25 03:11:07 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.4 10798876 URN:SI:UM:DK:FKO5N4PI VS_Rozman-Klenar_Joze_2011.pdf VS_Rozman-Klenar_Joze_2011.pdf 1 959C796D09575C25383B3B5DE6C5CABB 6cfeb4d71173e8fd23846e85fd717019e2358824e74c0c87cceb4d69d80679f5 5005e29e-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/92657d26-c010-436d-a051-97d2024c1985 https://dk.um.si/Dokument.php?lang=slv&id=23407 Ekonomsko-poslovna fakulteta 0 0 0