20.500.12556/DKUM-19272 ZADOVOLJSTVO UPORABNIKOV OGLAŠEVALSKIH AGENCIJ USERS SATISFACTION OF ADVERTISING AGENCIES SERVICES Besedna zveza »oglaševalska agencija« izvira iz besede oglaševanje, ki ga najenostavnejše opredelimo kot obliko tržnega komuniciranja, ki je po navadi plačljiva. V Sloveniji je bila prva oglaševalska agencija že leta 1897 in je bila predhodnica naše največje medvojne oglaševalske agencije Aloma Company, ki jo je leta 1918 ustanovil Albert Matelič. V začetku se je oglaševalska agencija ukvarjala samo s tiskanimi oglasi, za razvojem radia in televizije pa je nadaljevala. Šele kasneje so se oglaševalske agencije pričele ukvarjati z celostnimi grafičnimi podobami, elektronskimi oglasi in podobno. Words »advertising agency« comes from ford advertising, which is defined by the simplest, the way of marketing communication, which is usually paid. In Slovenia it was the first advertising agency in year 1897, later named as Aloma Company created by Albert Matelič. In the beginning agency only dealt with printed ads. Later, when radio and television appears, the agency has continued with these ads. Only later, advertising agencies started to engage in integrated graphics, and similar things. And finally to electronic ads. oglaševanje oglaševalska agencija zadovoljstvo uporabnik storitve oglaševalec mediji oglaševalski brif. Advertising advertising agency satisfaction user services advertiser media advertising brief.Advertising advertising agency satisfaction user services advertiser media advertising brief. true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-07-01 11:39:20 2011-12-14 12:10:52 2022-04-13 15:14:28 2023-12-25 03:13:44 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1 10901020 URN:SI:UM:DK:OQCXFBYU VS_Drofelnik_Urska_2011.pdf VS_Drofelnik_Urska_2011.pdf 1 36F1EFD5152E710F2ECB005EABF9890D 7e07255856da693815900f8b4dcd166fa1f86117c20b1cea42521dd9956c688d 55efc0ac-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/51d38668-f0f3-4943-a4d4-25d741fdea81 https://dk.um.si/Dokument.php?lang=slv&id=23238 Ekonomsko-poslovna fakulteta 0 0 0