20.500.12556/DKUM-19273 METODE POSPEŠEVANJA PRODAJE SALES PROMOTING METHODS Podjetja morajo danes, zaradi neprestanega boja s konkurenco, izbrati najbolj optimalen način tržnega komuniciranja. Pri izbiri morajo upoštevati izdelek, ceno in prodajne poti. Vse večjo pomembnost izbiri tržnega komuniciranja, podjetja pripisujejo zato, ker je tržno komuniciranje v zadnjem času postalo za preživetje podjetja prava nujnost. S tem, ko se je povečal pomen tržnega komuniciranja, pa se je povečal tudi pomen pospeševanja prodaje. Gre za temeljni instrument tržnega komuniciranja, zato si danes težko predstavljamo podjetje, ki tega instrumenta ne bi uporabljalo in poslovalo uspešno. Namen pospeševanja prodaje je posredno ali neposredno vplivati na večjo prodajo, kar dosežemo s pozitivnim vplivanjem na kupčevo mnenje. S povečanjem prodaje podjetje doseže prodajne cilje, ki si jih določi pred samimi akcijami pospeševanja prodaje. Nowadays companies must choose the most appropriate form of market communication, because of the constant battle with the competition. When making this decision, it is necessary to consider the product, the price and the distribution channel. The role of market communication is growing, because it is becoming indispensable for survival of a company. With the growing role of market communication, we can also notice the growing significance of sales promotion. Sales promotion is a basic instrument of market communication, that is why we can hardly imagine a company, which does not use this instrument and still be successful. The purpose of sales promotion is to directly and indirectly influence increased product sale by a positive influence on costumer opinion. By increasing the sales, the company can achieve planned sales goals, which had been defined, before the sales promotion begun. tržno komuniciranje cilji tržnega komuniciranja pospeševanje prodaje cilji pospeševanja prodaje podjetje prodaja market communication market communication goals sales promotion sales promotion goals company sales true true false [M. Vidovič] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2011-07-01 11:53:39 2011-11-07 13:40:12 2022-04-13 15:14:31 2023-12-25 03:13:46 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 10812188 URN:SI:UM:DK:KE3NLGEJ VS_Vidovic_Meta_2011.pdf VS_Vidovic_Meta_2011.pdf 1 7374F283BA896A401FCE126241A36578 8b7c7ea772926e372408b20a77e9dd2d03828d531f841cfec8dd5bea21abb9eb 55fdffeb-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/befe0669-47e2-4279-a956-bbd73465e32b https://dk.um.si/Dokument.php?lang=slv&id=23239 Ekonomsko-poslovna fakulteta 0 0 0