20.500.12556/DKUM-19328 IZDELAVA FACEBOOK FAN STRANI ZA PODJETJE SAFE INVEST- MREŽA D.O.O. CREATING A FACEBOOK FAN PAGE FOR THE COMPANY SAFE - INVEST MREŽA D.O.O. Družbena omrežja postajajo vse pomembnejši del nastopa in predstavitve podjetij na internetu. S pojavom družbenih omrežij se je organizacijam in njihovim blagovnim znamkam ponudila priložnost, da uberejo nov kanal komuniciranja z obstoječimi in potencialnimi kupci / strankami. Danes si skorajda več ne predstavljamo, da ne bi imeli interneta in bili del družbenih omrežij. Tako so družbena omrežja postala nekaj vsakdanjega v našem življenju. Prav to so začela izkoriščati podjetja, saj lahko pridejo na zelo enostaven način do komunikacije z svojimi strankami. Danes poznamo zelo različna družbena omrežja, ki se pojavljajo na internetu. Skozi diplomsko nalogo sem opisal in razložil kaj so družbeni mediji in katera družbena omrežja se pojavljajo na njih. Zelo podrobno sem se posvetil družbenemu omrežju Facebook, saj je najbolj razširjen v Sloveniji in prav tako v svetu. Diplomsko delo je sestavljeno iz teoretičnih in praktičnih ciljev. Najprej sem se posvetil teoretičnemu delu diplomskega dela, v katerem opisujem nastanek spleta 2.0. Prav tako sem predstavil družbene medije in družbena omrežja,ki so del nastanka spleta 2.0. Preučil sem katere so glavne prednosti in slabosti družbenih omrežij za podjetja, ki se pojavljajo na njih. V praktičnem delu diplomskega dela sem se posvetil družbenemu omrežju Facebook. Razložil sem kako se naredi Fan stran za podjetje, ki se hoče predstaviti na Facebooku. Prav tako praktični del temelji na analizo marketinškega komuniciranja podjetja Safe Invest Mreže na družbenih omrežjih. Izdelal sem lastno Fan stran in naredil strategijo oglaševanja in komuniciranja za podjetje. Na koncu diplomskega dela sem naredil analizo pet mesečnega delovanja Fan strani in opisal prednosti, ki jih je podjetje pridobilo. Social networks are becoming an increasingly important part of acting and presentation of companies on the Internet. With the emergence of social networks, the organizations and their brands got the opportunity to follow a new way of communication with existing and potential clients / customers. Today, we almost no longer imagine life without the Internet and social networks. Thus, social networks have become commonplace in our lives. This is what companies have started to exploit, as they are able to interact with their customers in a very simple manner. Today there are very different social networks that are emerging on the Internet. Throughout the thesis, I have described and explained what social media are and which social networks appear on them. I dedicated most of my thesis to social network Facebook, as it is most widespread in Slovenia and also in the world. The thesis consists of theoretical and practical objectives. First, I focused on the theoretical part of the thesis, in which I described the emergence of Web 2.0. I have also introduced social media and social networks that are part of Web 2.0. I examined which are main advantages and disadvantages of social networks for businesses that appear on them. In the practical part of the thesis, I focused on social network Facebook. I explained how to make a fan site for a company that wants to present itself on Facebook. Practical part is also based on an analysis of marketing communication of a company Safe Invest Network on social networks. I have created their own fan site and made an advertising and communication strategy for the company. At the end of the thesis I have made a five-month analysis of a fan site and described the benefits that the company has acquired. Ključne besede: splet 2.0 družbeni mediji zavarovalniški produkti Fan stran Safe Invest Mreža. Keywords: Web 2.0 social media insurance products fan sites Safe Invest Mreža. true true false [D. Zavec] Slovenski jezik Angleški jezik Diplomsko delo 2011-07-05 12:14:42 2011-09-09 10:43:52 2022-04-13 15:17:09 2023-12-24 03:33:27 2011 0 Ptuj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.738.5 10765340 URN:SI:UM:DK:GF9KUTMK UNI_Zavec_Domen_2011.pdf UNI_Zavec_Domen_2011.pdf 1 2CF6DD6B64DC6A0E7D4EF3DF06CEB2EB efdf16dd255eb4d73c1ef6a80c65f3954a502f063fb6227367f703c95bc1e085 596de70b-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/443d8665-8333-4601-954b-0df1eb47c769 https://dk.um.si/Dokument.php?lang=slv&id=23323 Ekonomsko-poslovna fakulteta 0 0 0