20.500.12556/DKUM-19362 PRESOJA UPORABNOSTI PORTERJEVEGA MODELA PETIH SILNIC ZA PODROČJE VZGOJE IN IZOBRAŽEVANJA THE EVALUATION OF THE APPLICABILITY OF PORTER'S FIVE FORCES FRAMEWORK IN THE FIELD OF EDUCATION Planiranje v organizacijah se prične s proučevanjem okolja podjetja, tako notranjega, kot tudi zunanjega. V podjetjih je zavedanje o pomembnosti raziskovanja že na visoki ravni, med tem, ko v javnih zavodih, planiranju in s tem proučevanju okolja ter konkurence, še vedno posvečajo premalo pozornosti. Prvi del magistrskega dela je teoretičen. V njem predstavljamo nekatere pomembne metode in modele za proučevanje zunanjega okolja organizacije, s poudarkom na podrobni proučitvi Porterjevega modela petih silnic. V drugem delu teoretičnega dela magistrskega dela proučujemo posebnosti javnih zavodov s področja vzgoje in izobraževanja, pri čemer se osredotočamo tudi na upravljanje in vodenje v omenjenih zavodih. V praktičnem – aplikativnem delu magistrskega dela prikažemo uporabo Porterjeva modela petih silnic za področje vzgoje in izobraževanja. Pri praktični izvedbi Porterjevega modela petih silnic izhajamo iz primera Ekonomske šole Murska Sobota. Za le-to smo pred Porterjevim modelom pripravili tudi strukturno analizo zavoda, ki nam služi kot osnova, za presojo uporabnosti Porterjevega modela petih silnic za področje vzgoje in izobraževanja. Kot osnovno, za izvedbo Porterjevega modela petih silnic na področju vzgoje in izobraževanja, smo uporabili Porterjev izvirni model (Porter, 1998). Planning in the organizations begins with examining the environment in the company, both internal as well as external. The companies are aware of the importance of research already at a high level, while in public institutions they still do not pay enough attention to planning and consequently the study of environment and competition. The first part of the Master's thesis is theoretical. It presents some important methods and models mostly for the study of external environment of the organization, focusing on a detailed examination of Porter's five forces model. In the second part of the theoretical part of the Master's thesis we study specific features of public institutions in the field of education, with focus on management and leadership in these institutions. In the practical – applied part of the Master's thesis we show the use of Porter's five forces model in the field of education. For the practical implementation of Porter's five forces model we stem from the case of the Secondary School of Economic in Murska Sobota. Before using Porter's model, we have prepared a structural analysis of the institution as a basis for assessing the applicability of Porter's five forces model in the field of education. As a base for the implementation of Porter's five forces model in the field of education, we used Porter's original model (Porter, 1998). Okolje podjetja javni zavodi metode in modeli Porterjev model petih silnic Porter konkurenca vzgoja in izobraževanje Pomurje šolstvo planiranje v javnih zavodih. company environment public institutions methods and models Porter's five forces model Porter competition education the Mura Region educational system planning in public institutions. true true false [R. Petje] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2011-07-07 20:26:57 2011-09-23 11:29:57 2022-04-13 15:19:07 2023-12-25 03:14:19 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.5 10773020 URN:SI:UM:DK:CEFUNYRL MAG_Petje_Rok_2011.pdf MAG_Petje_Rok_2011.pdf 1 29D21426A002E3CE567147F305FBD5FA bd493584285ad0c5c825db4e4e62e94f6c122dee8b0ee97ad87f350149b2db96 5ba2ebf4-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e7e9b95e-62df-4d5e-a292-825bf290283a https://dk.um.si/Dokument.php?lang=slv&id=23381 Ekonomsko-poslovna fakulteta 0 0 0