20.500.12556/DKUM-19415 POSPEŠEVANJE PRODAJE ČLANSTVA AMZS SALES PROMOTION OF AMZS (CAR ASSISTANCE) MEMBERSHIP V diplomskem delu smo poskušali podrobneje opredeliti vlogo in pomen pospeševanja prodaje tako teoretično, kot kasneje tudi praktično na primeru pospeševanja članstva AMZS. Pospeševanje prodaje se uporablja z namenom, da bi spodbudili čim hitrejši in močnejši odziv porabnikov. Podjetja zato poudarjajo ugodnosti in koristi, ki jih bodo porabniki deležni ob nakupu njihovega izdelka ali storitve. S tem želijo izboljšati prodajo pospešujočega izdelka ali storitve in tako lažje dosegajo svoje prodajne cilje. Poznamo veliko metod pospeševanja prodaje, ki jih lahko delimo glede na njihovo usmerjenost na potrošnike, trgovine ali na lastno prodajno osebje. Diplomska naloga je namenjena predstavitvi pospeševanja prodaje, kot enega najpomembnejših instrumentov tržnega komuniciranja, ki v zadnjih letih vse bolj pridobiva na pomenu. To pa predvsem zaradi vse večje konkurence na trgu in porabnikov, ki se vse bolj usmerjajo k prodajnim akcijam. Tako si danes ne moremo več predstavljati uspešnega podjetja, ki ne bi izvajalo tega instrumenta. V Avto-moto zvezi Slovenije se zavedajo pomembnosti pospeševanja prodaje članstva AMZS, saj je številno članstvo ključnega pomena za njeno uspešno delovanje in zagotavljanje konkurenčnih prednosti družbe. In this thesis we tried to define the role and importance of promoting the sale, both theoretical, as well as practical, on the case of acceleration of the membership in AMZS. Sales promotion is being used in order to stimulate early and strong response from costumers. Companies are now emphasizing (stressing)the advantages and benefits that costumers will receive when/if they buy their product or service. That way they wish to improve sales of the product or service and they also achieve their sales targets easier. We know many methods of sales promotion that can be divided according to their focus on cosumers, stores or their own sales staff. This thesis is intended to present sales promotion as one of the most important tools of marketing communication, which is in recent years increasingly gaining in importance. This is largely due to increasing competition in the market and consumers who are increasingly directed towards sales campaigns. So today we can no longer imagine a successful company that does not engage in this instrument. In the AMZS they are aware of the importance of promoting the sale of membership and also the fact that as many members as possible is crucial to its successful operation and provides competitive advantages. pospeševanje prodaje cilji pospeševanja prodaje metode pospeševanja prodaje Avto-moto zveza Slovenije članstvo AMZS sales promotion objectives of sales promotion methods of sales promotion Avto-moto association of Slovenia membership in AMZS true true false [D. Lejko] Slovenski jezik Angleški jezik Diplomsko delo 2011-07-12 11:33:55 2011-11-02 13:59:04 2022-04-13 15:21:41 2023-12-25 03:18:57 2011 0 Beltinci 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 10798620 URN:SI:UM:DK:WHUEAGUH VS_Lejko_Dolores_2011.pdf VS_Lejko_Dolores_2011.pdf 1 D19C71DFEA33CD69A002213FD3857A43 aa082c8bbffa3fd1d52c0ca6fa6b420e1c8bb302462b898570cfa5728839a6e6 609e6ca7-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/eae1fdc6-35f9-4725-81f6-7ee4b0bb641d https://dk.um.si/Dokument.php?lang=slv&id=23504 Ekonomsko-poslovna fakulteta 0 0 0