20.500.12556/DKUM-19416 KRIZNI MARKETING V PROIZVODNJI ROLL-BOND IZPARILNIKOV CRISIS MARKETING IN THE PRODUCTION OF ROLL-BOND EVAPORATORS Danes je beseda kriza eden od najpogosteje uporabljanih terminov. Svetovna ekonomija se spopada z izjemnimi kriznimi dogodki, ki ogrožajo nacionalne ekonomije, podjetja in skoraj vsakega posameznika. Namen magistrskega dela je predstaviti aktualno krizo svetovnih razsežnosti, njen vpliv na vedenje kupca in posledično proizvodnjo roll-bond izparilnika podjetja Talum, d. d., iz Kidričevega. Delo nadalje zajema analizo stanja in iskanja vzrokov za nastanek krize v obravnavanem podjetju ter odziv le-tega na dogodke po principu intenzivnosti krize, ki v teh časih, bolj kot kadarkoli prej, transformirajo podjetje, ki bo, če želi preživeti, po meri prihodnjih potreb kupca. Okoljevarstveni potencial izdelka pri zadovoljevanju potreb je v tem primeru ključnega pomena in nič manj pomemben, kot je dodana vrednost novih spoznaj, ki jih globoke krize odkrivajo. Now days, the word crisis is one of most using terms. Global economy is affected by huge crisis events which threatens to national economies, to companies and almost to each individual person. Intention of master degree is to present actual global crisis Its influence to customer behaviour and consequences to production of Roll-Bond Evaporators of company Talum, d.d. from Kidričevo. Further activities includes present state analysis and research of cause for crisis in certain company and company feedback according to intense of crisis which more than ever is transforming company. If company wants to survive is should be according to future customers need. Environmental friendly potential is key issue for satisfaction of customers need and not less important than added value with new knowledge discovered by crisis. kriza krizni marketing vplivni dejavniki kriz življenjski cikel strateški marketing krizno ukrepanje repozicioniranje izdelka marketinški informacijski sistem vedenje kupcev in porabnikov okoljevarstveni potencial izdelka razvoj novih proizvodov. Crisis Crisis marketing Crisis influences Lifecycle Strategic marketing Crisis feedback Repositioning of product Marketing information system Buyers and users behaviour Environment friendly potential of product Research and development of new products. true true false [G. Popović] Slovenski jezik Angleški jezik Magistrsko delo 2011-07-12 12:15:48 2011-10-13 13:08:50 2022-04-13 15:21:44 2023-12-25 03:19:03 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13 10780700 URN:SI:UM:DK:YLEJVKE3 MAG_Popovic_Goran_2011.pdf MAG_Popovic_Goran_2011.pdf 1 69A84A3AD27371C13B7F8A0ECEA3B858 eb65dddf20217a6f96abb66f7e704d2cab763fdac7e142b04aacc0cb22c35315 5f108ceb-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/6da36772-bc21-441f-9515-282710879f58 https://dk.um.si/Dokument.php?lang=slv&id=23466 Ekonomsko-poslovna fakulteta 0 0 0