20.500.12556/DKUM-19538 ANALIZA TRŽNEGA KOMUNICIRANJA BOWLING BARA PLANET TUŠ KRANJ MARKETING COMMUNICATION OF BOWLING BAR PLANET TUŠ KRANJ Diplomska naloga zajema raziskavo trga o tržnem komuniciranju Bowling bara v Planetu Tuš Kranj. Organizacije se dandanes soočajo z veliko konkurenčnostjo na trgu dela in pomembno je, da najdejo koncept, ki bo v največji meri prepričal potencialne kupce za obisk. Izdelali smo vprašalnik, ki meri zadovoljstvo uporabnikov, s tem pa nam prikaže prednosti ter slabosti načinov oglaševanja dogodkov v Bowling baru Planeta Tuš Kranj. Na podlagi analize smo v nalogi določili komunikacijske kanale in marketinška orodja, s pomočjo katerih podjetje uspešneje komunicira s potrošniki, prav tako pa smo določili dejavnike, ki so ključni za obisk odjemalcev storitev. This bachelor’s degree includes a research on the marketing communication in Bowling bar Planet Tuš Kranj. Companies today, face with a lot of competition and it is important, to find a concept, that will persuade potential buyers to visit. We developed a questionnaire, which measures users’ satisfaction. As a result it has shown us advantages and disadvantages of ways how to promote events in Bowling bar Tuš Planet Kranj. Based on the analysis we set communication channels and marketing tools by which the company can communicate with more effectively. We have determined the factors, which are the key to visit. Komuniciranje tržno komuniciranje oglaševanje trženje storitev Bowling bar Planeta Tuš Kranj. Communication marketing communication advertising marketing services Bowling bar Tuš Planet Kranj. true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-08-02 09:24:03 2011-11-25 10:51:44 2022-04-13 15:27:48 2023-12-25 03:26:28 2011 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6939155 URN:SI:UM:DK:KFO3FDGW UNI_Spenko_Katja_2011.pdf UNI_Spenko_Katja_2011.pdf 1 28D166B537C36BB11AC665A78EAE10A1 5c78faf7e8b6414cff54e250f3924756e38a4256265a239ac6f0e0245b8c1e30 64799252-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/ed908e8c-141d-49ae-a116-f14725298e2d https://dk.um.si/Dokument.php?lang=slv&id=23695 Fakulteta za organizacijske vede 0 0 0