20.500.12556/DKUM-19546 TRŽENJE FESTIVALNE DVORANE BLED MARKETING OF THE PERFORMANCE HALL BLED V diplomskem delu obravnavamo teorijo in prakso trženja Festivalne dvorane Bled. Na samem začetku spoznamo proučevano okolje, njegov problem, predpostavke in omejitve, metode dela, cilje in zastavljena raziskovalna vprašanja. V teoretičnem delu opišemo osnove in bistvo marketinga, razlagamo ciljno trženje in marketinški splet ter osnove kongresne dejavnosti. Osnova za empirični del je kritična analiza obstoječega stanja Festivalne dvorane Bled, v kateri smo se usmerili na fizično, kongresno in kulturno zasedenost Festivalne dvorane Bled ter fizično zasedenost ter kapacitete kongresnih dvoran blejskih hotelov. Poleg tega smo se usmerili še v SWOT analizo proučevane dvorane. Rezultate raziskave smo primerjali z na začetku zastavljenimi raziskovalnimi vprašanji. Na osnovi primerjave in podatkov različnih virov smo napisali sklepe in priporočila za izboljšanje trženja Festivalne dvorane Bled. The thesis deals with marketing theory and marketing practice of Bled’s Convention Centre. We get to know the Convention Centre, the project’s problem, the assumptions and limitations, working methods, goals and research questions at the beginning. The theoretical part describes marketing essences, explains target marketing, marketing mix and essences of Convention Industry. The empirical part is based on a critical analysis where I focused on the convention and cultural occupancy of Bled’s Convention Centre and the occupancy and capacity of convention halls owned by Bled’s hotels. There is also the SWOT analysis of Bled’s Convention Centre. Research results were compared with research questions written in the introduction part. Based on the comparison and information from different sources we developed conclusions and recommendations to improve the marketing of Bled’s Convention Centre. trženje kongresna dejavnost turizem storitev tržno komuniciranje merketing convention industry tourism services promotion true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-08-04 12:22:00 2011-11-25 13:21:58 2022-04-13 15:28:19 2023-12-25 03:27:31 2011 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6939667 URN:SI:UM:DK:VLHDKYMM UNI_Cerin_Eva_2011.pdf UNI_Cerin_Eva_2011.pdf 1 6507088E43B8F2D5FEBA57FE5EBEA033 222baaec7b3c17dfe4b2e6d17aa4267a3445ddf107e86a8819a537b8eb35072a 67177592-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/0034614a-36b3-4cc2-a49e-b9b44ede44d0 https://dk.um.si/Dokument.php?lang=slv&id=23757 Fakulteta za organizacijske vede 0 0 0