20.500.12556/DKUM-19550 ORGANIZACIJA IN TRŽENJE SPLETNE STRANI DNEVNIK.SI ORGANISATION AND MARKETING OF THE WEBPAGE DNEVNIK.SI Diplomska naloga obravnava problematiko na področju trženja spletnih strani oziroma problematiko, s katero se dnevno soočamo pri trženju v družbi Dnevnik, d.d. Predvsem menimo, da bi bilo potrebno dati poudarek na izobraževanju, strokovnih kadrih, motivaciji, izoblikovanju strategije in ciljev. Izpostaviti želimo popolnoma nov način tako trženja kot tudi nov način povečanja prodaje oglasnega prostora in s tem tržnega deleža podjetja, ugotoviti dejavnike za doseganje konkurenčne prednosti glede na ostale ponudnike na tržišču, izbor novih ciljnih trgov in nastop na teh trgih, predvsem zaradi zadovoljstva in strokovnosti kadra. Posebno vlogo imajo analiza tržišča s pomočjo ankete in raziskava izdelave strategije za trženje oglasnega prostora. Graduating work explores the problems regarding the website marketing or so called problems that we face on a daily basis in marketing, in the company Dnevnik, d.d. In particular, we believe that it would take to put an emphasis on education, professional staff, motivation, accomplishment of the strategy and objectives. The given priority by our work is that we want to achieve a completely new model of marketing as a new way to increase sale of advertising space and consequently the company's market share, to identify factors for achieving competitive advantages compared to other providers in the marketplace, the selection of new target markets and presence on these markets, primarily due to customer satisfaction and professionalism of staff. The special role has the analysis of the market through surveys and research manufacturing strategies for the advertising space marketing. KLJUČNE BESEDE internet Dnevnik.si marketing strategija oglasni prostor internet Dnevnik.si marketing strategy advertising space true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-08-04 14:38:45 2011-11-10 09:31:06 2022-04-13 15:28:31 2023-12-25 03:27:40 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6933523 URN:SI:UM:DK:QQIG1H4Y VS_Blatnik_Mateja_2011.pdf VS_Blatnik_Mateja_2011.pdf 1 CA3FB4F131A47908660DE5FC27AFF301 06e894f00733cdc8bbb745b326acc216749b3fe216cd4b057b6901d89352876f 67537e2a-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e0821d89-69b2-4a37-b32e-97357885c502 https://dk.um.si/Dokument.php?lang=slv&id=23713 Fakulteta za organizacijske vede 0 0 0