20.500.12556/DKUM-19570 KREATIVNOST IN INOVATIVNOST KOT KLJUČNA FAKTORJA PODJETNIŠKE RASTI CREATIVITY AND INNOVATIVNESS ARE KEY FACTORS OF ENTREPRENEURIAL GROWTH V turbulentnem okolju, kjer je podjetje ves čas izpostavljeno spremembam, je nujno njegovo prilaganje le-tem. Cilj podjetja ne sme biti le preživetje, ampak dolgoročna podjetniška rast. V kolikor želi biti podjetje uspešno na dolgi rok in dosegati svoje podjetniške cilje je prisotnost uspešnega inovacijskega managementa nujna. Inovacije predstavljajo sredstvo za pospeševanje prihodkov in povečanje zmogljivosti in produktivnosti podjetja. Z njimi podjetje pridobiva in ustvarja nove uporabnike ter krepi lojalnost obstoječih. Podjetje mora težiti h kreativnosti svojih zaposlenih, saj je kreativnost sposobnost ustvarjanja in generiranja novih idej s katerimi nastanejo invencije. Pomembno je torej, da podjetje razvije novost, ki bo pri uporabnikih sprejeta in za podjetje predstavlja korist. Zato je v procesu zbiranja inovativnih idej pomembno, da podjetje invencije preuči na podlagi kvalitetnih kriterijev. Ko se odloči, bo nato določene invencije razvijalo v fazah invencijsko –inovacijskega managementa. V procesu difuzije inovacij podjetje novost ponudi na trgu, kjer mora ta uporabnikom predstavljati dodano vrednost. V tem primeru jo bodo sprejeli, kupili, koristno uporabili in podjetju omogočili uspeh. Inovativnost je interdisciplinarne narave, saj zahteva interakcijo med področji marketinga, managementa in RR oddelka. Kreativnost, inovativnost, podjetništvo in podjetniška rast so neposredno povezani in delujejo vzajemno. Podjetje, ki ima kreativne zaposlene bo ob uspešnem inovacijskem managementu dosegalo podjetniško rast, s čimer bo podjetje maksimiralo svoj dobiček. In the turbulent environment where the company is constantly exposed to change, it is essential that they can manage it. The company's objective shall not be only existence, but long-term business growth. If a company wants to be successful in the long run and achieve its corporate objectives, the presence of a successful innovation management is a must. Innovations are the means to accelerate revenues and increase the capacity and productivity of the company. With innovations companies can create new users, and strengthen the loyalty of existing ones. The company should seek to creativity of their employees, because creativity is the ability to create and generate new ideas to arise inventions. Is is cruical that the company develops a novelty that will be accepted on the market, therefore the company hast to collect innovative ideas under quality criteria at the start of innovation management. Based on those decisions, the company will continue to develop those inventions in stages of invention and innovation management, proceeding towards innovation. In the process of diffusion of innovation, the company offers the novelty on the market, where the potential buyers have to recognize it as added value to their aspirations. When this is the case, the innovation is met with appreciation and thus sold to other businesses, bringing benefit to the innovative company. Innovation is interdisciplinary in nature, requiring interaction between marketing, management and R & D department. Creativity, innovation, entrepreneurship and business growth have a high correlation and interact. Entrepreneurship creates a good infrastructure and conditions for the invention - innovation management. The company, which has creative employees will achieve business growth with successful innovation management, what will result in the business growth. kreativnost invencija inovacija inovacijski management faze invecijsko – inovacijskega procesa podjetništvo podjetniška rast Apple iPod creativity invention innovation innovation management innovation management stages entrepreneurship business growth Apple iPod true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-08-08 13:26:55 2012-01-16 09:35:12 2022-04-13 15:29:30 2023-12-25 03:29:18 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 001.895 10926108 URN:SI:UM:DK:4DHRJ91T UNI_Polanec_Anze_2011.pdf UNI_Polanec_Anze_2011.pdf 1 BEB3DCE4E577D3A8A9EC6C9924AD3BCC 6bacb884a2cdc312c55c80264ba2145ed8f78bff1d59e37bf03ef440e07d581a 82d6716b-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/cfa843a4-3efa-4fd8-a924-ef473c4e8971 https://dk.um.si/Dokument.php?lang=slv&id=24493 Ekonomsko-poslovna fakulteta 0 0 0