20.500.12556/DKUM-19690 METODE POSPEŠEVANJA PRODAJE V TRGOVINI C&A MODA KOPER METHODS OF SALES PROMOTION IN THE STORE C&A MODA KOPER Tržno komuniciranje je komunikacija podjetja s kupcem o izdelkih in dejavnostih, z njimi lahko podjetje dosega svoje zastavljene cilje. Med orodja tržnega komuniciranja sodi pospeševanje prodaje. Podjetja se zavedajo vse večje konkurence, zato pospeševanju prodaje dajejo vse večji pomen. Osnovni namen pospeševanja prodaje je dosegati hitrejši in močnejši odziv porabnikov za nakup izdelka, s tem podjetje lažje doseže prodajne cilje in s tem tudi dobiček. V teoretičnem delu seminarja sem predstavila pomen in proces tržnega komuniciranja, opisala sem komunikacijski proces ter orodja tržnega komuniciranja. Eno izmed orodij je tudi pospeševanje prodaje. Predstavila sem pospeševanje prodaje, namene in cilje ter metode katere srečujemo na tržišču. V praktičnem delu so predstavljene metode pospeševanja prodaje v podjetju C&A Moda d.o.o.. Podjetje izvaja metode pospeševanja prodaje usmerjene na potrošnike in orodja usmerjena na prodajno osebje. Analizirala sem nekaj akcij pospeševanja prodaje ter opisala njihove prednosti in slabosti, predlagala sem tudi ukrepe. Marketing communications is a communication company with costomers about products and activities with an entity achieves its objectives. During the marketing communication tools fall sales promotion. Companies are aware of increasing competition, and sales promotion placed on increasing importance. The primary purpose of sales promotion is to achieve faster and stronger response of consumers to buy, this company better reach sales targets and thereby gain. In the theoretical part of the seminar I presented the importance and process of marketing communication, I describe the communication process and tools of marketing communication. One of the tools is to increase sales. I presented a sales promotion, aims and objectives, methods which we encounter in the marketplace. The paper presents a practical methods of sales promotion in the company C&A Fashion Ltd.. The company carries out the methods of sales promotion amied at consumers and tools focused on the sales staff, I analyzed several sales promotion campaigns and I describe their strengths and weaknesses, I have also proposed measures. Tržno komuniciranje komunikacijski splet pospeševanje prodaje cilji in namen pospeševanja prodaje metode pospeševanja prodaje Marketing communications communication process sales promotion objectives and purpose of sales promotion methods of the sales promotion true true false [T. Vučković] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2011-08-23 20:14:46 2011-11-07 14:56:28 2022-04-13 15:35:15 2023-12-25 03:35:18 2011 0 Koper 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 10813468 URN:SI:UM:DK:23MAQO2K VS_Vuckovic_Timoteja_2011.pdf VS_Vuckovic_Timoteja_2011.pdf 1 0CF459B12D26E881B56FABC7241E694C 5fbc6ba5d26aaf25e97538829ff860584b27597b73efda3220c2815a166f1a37 700ff65a-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d6db7e43-07c5-4604-bb6a-f2853d622fc7 https://dk.um.si/Dokument.php?lang=slv&id=24230 Ekonomsko-poslovna fakulteta 0 0 0