20.500.12556/DKUM-19780 TRŽENJE IN ORGANIZACIJA KONGRESNE DEJAVNOSTI MARKETING AND ORGANISATION OF CONGRESS MANAGEMENT Diplomsko delo zajema raziskavo o zadovoljstvu in željah že obstoječih naročnikov Javnega gospodarskega zavoda protokolarne storitve Republike Slovenije. V zadnjih letih doživljamo velik napredek v razvoju kongresne dejavnosti, in ta prinaša velike dobičke. Tega se zavedajo tudi na Brdu pri Kranju, kjer je potekala večina dogodkov v času predsedovanja Slovenije Evropski uniji. Diplomsko delo je razdeljeno na dva dela – teoretičnega in raziskovalnega. Sprva smo opredelili teoretična izhodišča kongresne dejavnosti, njenega trženja ter trženjskega komuniciranja. Predstavili smo potek organiziranja kongresa ter zavod JGZ Brdo. V drugem delu sledi izvedba ankete med obstoječimi naročniki storitev v JGZ Brdo. Izdelali smo vprašalnik, ki meri zadovoljstvo naročnikov, kar prikaže prednosti in slabosti kongresne ponudbe JGZ Brdo ter njegovega trženjskega komuniciranja. S pomočjo analize pridobljenih rezultatov smo ugotovili nivo kvalitete storitev ter zadovoljstvo naročnikov. The diploma includes a survey on customer satisfaction and preferences of the existing customers JGZ Brdo. In the recent years we are experiencing great progress in development of the congress sector which as such brings high revenue. The Brdo employees are well aware of the fact mentioned. Brdo is the place where most of the events were held during the presidency of Slovenia to the European Union. The diploma is divided into two parts - theoretical and research. Initially we defined theoretical frameworks of the congress sector, its marketing and promotion. We described the organisation of an event and the state protocol services Brdo itself. Furthermore in the second part of the diploma we described the survey that was made for the existing customers of JGZ Brdo. We developed a questionnaire to measure client satisfaction, and also show the advantages and disadvantages of JGZ Brdo’s offer and its promotion. Based on the analysis result, we conducted among the existing customers of JGZ Brdo, we determined the quality of service and client satisfaction. kongresna dejavnost trženje trženjsko komuniciranje JGZ Brdo organizacija kongresa kongresni center. congress sector marketing promotion JGZ Brdo organization of congresses congress centre. true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-08-29 09:47:28 2011-11-10 09:58:08 2022-04-13 15:39:29 2023-12-25 03:28:22 2011 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6934291 URN:SI:UM:DK:PCLLMQHS VS_Samardzic_Tina_2011.pdf VS_Samardzic_Tina_2011.pdf 1 7FF71436C47014C78C3E41FA6A922B62 16ebc45c110398ad35f14e5f13daa392bd5697931809b7719e4268cad84d7e7b 76253a21-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/ad8d92b8-7822-4fa6-b2fd-8cc6bbe85899 https://dk.um.si/Dokument.php?lang=slv&id=24121 Fakulteta za organizacijske vede 0 0 0