20.500.12556/DKUM-19825 KARTICE ZVESTOBE V TRGOVINI NA DROBNO LOYALTY CARDS IN RETAIL TRADE Skozi diplomski seminar smo spoznali programe zvestobe odjemalcev, kateri nam pomagajo obdržati naše sedanje kupce tudi v prihodnosti. Programe zvestobe priporočamo vsem podjetjem ne glede na stroko, v kateri delujejo. Zadovoljen kupec se bo še vedno vračal nazaj k nam ter ostal zvest, dokler bomo zadovoljevali njegova pričakovanje glede naših izdelkov oz. storitev, njegova zvestoba pa nam bo prinašala dobiček. Primer programa zvestobe smo predstavili na podjetju Tuš Holding d.o.o., katero se uvršča v sam vrh pri uspešnosti uporabe programov zvestobe, saj njihovo kartico zvestobe (Tuš Klub) uporablja več kot 540.000 njihovih odjemalcev. Through the graduate seminar, we know customer loyalty programs, which help us to keep our current customers in the future. Loyalty programs are recommended for all enterprises, whatever profession they operate. A satisfied customers will still be returned back to us and remain loyal as long as we satisfy their expectations regarding our products or services, his loyalty will be profitable to us. An example of the loyalty program, we presented the Tuš Holding Company Ltd., which ranks at the top in the success of loyalty programs because of their loyalty card (Tuš Club), which one had more than 540,000 of their customers. programi zvestobe zvestoba odjemalcev zadovoljstvo odjemalcev kartice zvestobe Tuš Klub. loyalty programs customer loyalty customer satisfaction loyalty cards Tuš Club. true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-08-30 14:46:42 2011-12-13 11:13:15 2022-04-13 15:41:23 2023-12-26 03:14:38 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 10887964 URN:SI:UM:DK:AHXXBH3J VS_Ferk_Aljaz_2011.pdf VS_Ferk_Aljaz_2011.pdf 1 6092596681224E3918B3B78C4FDB88C3 5972b860a2b1e8387022d64ef98897ad46bc89af9a6af9aa2ae9dfaf8e6bb4d3 7451ddb7-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/fe5498c7-2590-448c-847f-b61c40446671 https://dk.um.si/Dokument.php?lang=slv&id=24209 Ekonomsko-poslovna fakulteta 0 0 0