20.500.12556/DKUM-19917 POMEN IN VLOGA EMBALAŽE PRI RAZVOJU NOVIH IZDELKOV THE IMPORTANCE AND EFFECTS OF PACKAGING IN THE NEW PRODUCT DEVELOPMENT PROCESS V zadnjih letih je tehnologija napredovala in tako se rojeva vsak dan veliko novih izdelkov. Na trg pride veliko novih izdelkov, ampak le malo izdelkov zaslovi in se njihov življenjski cikel podaljša. Za podjetja pa je ustvarjanje izdelkov nuja. Potrebno je poiskati tiste kompetitivne lastnosti izdelkov in jih ponuditi na trg. Uskladiti pa moramo tudi časovni razvoj izdelka. Zaradi velike konkurence se velikokrat zgodi, da te kakšno drugo podjetje prehiti z izdelkom. V okviru izdelka se moramo zavedati, da noben izdelek ne pritegne potencialnega kupca samo z obstojem. Potrebno je pritegniti kupce s propagando, oglaševanjem in vse to vsebuje tudi embalaža. Razviti moramo embalažo, ki opravlja svoje prvotne funkcije in izstopa. Namen diplomskega seminarja je bil predvsem ugotoviti kako vpliva embalaža na ljudi in s katerimi sestavinami najbolj pritegne kupce. Iz analiziranih podatkov smo prišli do zaključka, da embalaža vpliva na ljudi vendar se mnogi sploh ne zavedajo tega. Pomembna je kreativnost pri ustvarjanju embalaže in ustvariti embalažo izdelka, ki pritegne ljudi in se jim tudi vtisne v spomin. In the recent years technology has advanced and so new products are created every day. A lot of new product enter the market but only a few become famous and therefore extend their cycle of existence lengthens. For companies creating new products is crucial. It is important to find those competitive characteristics of products and offer them to the market. It is also very important to adjust the developing time of a product. Because the competition is high it often happens that another company comes out with the product first. As far as the product goes we have to be aware that no product attracts the customer just by existing. It is vital to attract consumers with propaganda, advertising and packing. Packing has to enhance the functions as well as stand out. The purpose of the diploma seminar is to find out how the packing influences people and which characteristics attract the most consumers. From the data analysis I came to the conclusion that packing influences people but a lot of them are not aware of this. Creativity is vital when creating a package that is why we must create one that attracts and stays in the consumers memory. embalaža izdelek nov izdelek pomen embalaže v marketingu Packing product new product the meaning of package in marketing true true false [U. Lešnik] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2011-09-02 16:19:58 2011-11-29 11:42:46 2022-04-13 15:45:21 2023-12-26 03:19:59 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 10867996 URN:SI:UM:DK:PXH2FMR6 UNI_Lesnik_Urska_2011.pdf UNI_Lesnik_Urska_2011.pdf 1 9674C504929AC875902F73300A5F0FC6 61c5da25846854179f402a99444d0fdfe4ba3c7cbac6aeb801fe41189edf2937 7e532562-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/a3cefb23-7b24-40b5-96a8-c265ba3ad343 https://dk.um.si/Dokument.php?lang=slv&id=24459 Ekonomsko-poslovna fakulteta 0 0 0