20.500.12556/DKUM-19962 VREDNOSTNA ANALIZA SPLETNE TRGOVINE S PRAKTIČNIM PRIMEROM VALUE ANALYSIS OF E-STORE WITH CASE STUDY Globalni procesi zmanjšujejo časovne in prostorske razdalje in povzročajo vedno večjo soodvisnost sveta. Pri tem je najbolj pomemben medij ravno internet, ki nam omogoča elektronsko poslovanje. V diplomski nalogi smo se osredotočili na pojav in delovanje spletnih trgovin. Dandanes je prodaja, tudi preko spleta, bolj zahtevna kot kadarkoli prej, saj se vedno več željnih tržnega deleža bori za vsakega kupca posebej. Ta si poleg nakupa proizvoda oz. storitve, želi tudi dodano vrednost, ki jo dobimo z razvijanjem novih funkcij proizvoda/storitve. Izhodiščni cilj je bil predstaviti management vrednosti in metodologijo, s katero smo se lotili našega problema, kako povečati vrednost ter znižati stroške spletne trgovine. Opravili smo primerjalno analizo dveh podobnih spletnih trgovin in z zbiranjem podatkov pričeli z vrednostno analizo spletne trgovine, ki zaostaja za konkurenco. Opravili smo funkcijsko in stroškovno analizo ter z metodami inženirstva vrednosti prišli do funkcij, ki bi vpeljane v proces, predstavljale spletni trgovini dodatno vrednost. Global processes are reducing the temporal and spatial distances and causing a growing of interdependence of the world and the most important subject here is Internet, that makes electronic business possible. In this graduation thesis, we focus on the emergence and operation of online shops. Today, sales are more demanding than ever, as there are more and more people eager for market share, fighting for every customer. Customers, in addition with purchasing the product or service, want also some type of added value, that we can obtain it by developing new features for product/service. The initial aim is to represent value management and its methodology, with which we solved our problem how to increase value and reduce the cost of online shops. We did a comparative analysis of two similar online stores. Starting to collect data, we began with a value analysis of the shop, that is not catching up with the competition. We conducted functional and cost analysis and with value engineering methods, came to features that would represent an added value of the online shop in the best way. Management vrednosti vrednostna analiza funkcijska analiza inženirstvo vrednosti spletno nakupovanje. Value management value analysis function analysis value engineering online shopping. true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-09-05 13:50:46 2011-10-25 21:51:02 2022-04-13 15:47:14 2023-12-26 03:28:20 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 URN:SI:UM:DK:6XSGOLIC UNI_Trafela_Petra_2011.pdf UNI_Trafela_Petra_2011.pdf 1 44C49F0D13C2E9685E2C79CB06816909 1474e9b8907ac2f33396670025e68978974b42ad5e079dd0a402f529fb194104 811fb6e4-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/dad2bdb1-c57f-4e8c-ae4a-d61a822b1a33 https://dk.um.si/Dokument.php?lang=slv&id=24442 Fakulteta za logistiko 0 0 0