20.500.12556/DKUM-20035 ZAZNANO TVEGANJE OB SPLETNEM NAKUPOVANJU PERCEIVED RISK IN ONLINE SHOPPING Zaradi številnih prednosti, ki jih splet nudi, se število spletnih trgovin iz dneva v dan nenehno veča. Poznavanje vedenja kupcev pomaga izvajalcem marketinga pri prodobivanju in zaržanju kupcev. Zelo pomembno je tudi to, da se izvajalci marketinga zavedajo vloge, ki jo ima zaznavanje tveganje ob spletnem nakupovanju. V prvem teoretičnem delu je opisan pomen in prednosti spletnega poslovanja ter spletnega nakupovanja. Drugi del govori o vedenju kupcev na spletu, zadnji del pa o tveganju, ki ga ti zaznavajo.V diplomskem delu je bila izvedena tudi raziskava zaznanega tveganja pri slovenskih kupcih. The number of online stores are instantly increasing because of all the advantages that the Web offers. Knowledge of online customer behavior helps marketers to attract and retain customers. Its also very important that the marketers understand the role of costumer's perceived risk in online shopping. The first theoretical part of the paper describes the meaning and the adventages of Online Business and shopping in general and also the situation of online shopping in Slovenia. The middle section talks about the costumer online behaviour while the last one is about their risk perceptions. The thesis also includes a research on Slovenian costumers perceived risk. vedenje kupcev zaznano tveganje spletno nakupovanje customer behavior perceived risk online shopping true true false [K. Mihurko] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2011-09-06 22:23:25 2011-12-07 09:02:59 2022-04-13 15:50:52 2023-12-26 03:14:01 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 10882076 URN:SI:UM:DK:ALZBEBU1 UNI_Mihurko_Kaja_2011.pdf UNI_Mihurko_Kaja_2011.pdf 1 5832BE1259AA0E658122DEACB17A3572 d337d6c9b9a1d4967b61b9c2e9798b6add8301fa36e2778282a4526be7c1508a 8521a5fd-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/08f24f30-16ee-42c2-8bac-33139ec6ba95 https://dk.um.si/Dokument.php?lang=slv&id=25288 Ekonomsko-poslovna fakulteta 0 0 0