20.500.12556/DKUM-20244 OBLIKOVANJE PRODAJNIH CEN NAMAKALNIH KOMPLETOV HOBI PROGRAMA V PODJETJU LEGO D.O.O. BREŽICE FORMATION OF SALES PRICES OF WATERING SYSTEMS OF LEGO D.O.O. BREŽICE COMPANY'S HOBBY PROGRAMME V današnjem času, ko je konkurenca tako velika, je za podjetje zelo pomembno, da na trgu ponudi takšno prodajno ceno izdelkov oziroma storitev, ki bo privabila potrošnike in ustvari takšne izdelke oziroma storitve, ki so kvalitetni in pri katerih ima najmanjše stroške. Diplomski seminar obravnava oblikovanje prodajnih cen namakalnih kompletov hobi programa v podjetju Lego d.o.o. Brežice. Diplomski seminar zajema dva poglavja, deli se na teoretični in praktični del. V teoretičnem delu najprej predstavim metode oblikovanja prodajnih cen, kjer se spoznamo z različnimi avtorji in njihovimi teorijami o prodajnih cenah ter njihovem oblikovanju, kalkulacijo stroškovne cene in dejavnike, ki vplivajo na prodajno ceno. V praktičnem delu pa predstavim namakalne komplete hobi programa, ki jih prodaja obravnavano podjetje, s katerimi stroški se srečuje skozi njihov življenjski cikel, to je od nabave do prodaje in kako do sedaj oblikujejo prodajne cene. Osredotočila sem se tudi na analizo trga in konkurence. Kasneje sem naredila kalkulacijo stroškovne cene in določila optimalno prodajno ceno, za katero menim, da bi lahko izboljšala poslovanje podjetja. Nowadays competition is very substantial; therefore it is very important for the company to offer such a selling price of its products or services on the market that will attract consumers. It is also very significant for the company to create high-quality products or services, which also have the lowest costs. The graduate seminar considers the sales price formation of watering systems of the hobby programme at the company Lego d.o.o. Brežice. It is divided into two chapters: the theoretical and the practical part. In the theoretical part I began by introducing the methods of sales price formation, whereby we become acquainted with various authors and their theories on sales price formation, cost price calculation and factors affecting the selling prices. In the practical part I introduced the watering systems of hobby programme sold by the company, and I presented the costs they face throughout their life cycle; beginning with the purchase of materials and all the way trough sales of assembled system. I also presented the current practice of sales price formation. I also decided to focus on market research and competition analysis. After that I made calculations of cost prices and determined the optimal selling price, which I believe could improve the company business. stroški kalkulacije prodajna cena namakanje namakalni kompleti costs calculations sales prices irrigation watering systems true true false [M. Pečnik] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2011-09-13 21:37:46 2011-11-28 15:48:55 2022-04-14 07:45:16 2023-12-27 03:11:59 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.5 10861340 URN:SI:UM:DK:HZMXB5I7 UNI_Pecnik_Masa_2011.pdf UNI_Pecnik_Masa_2011.pdf 1 864D330FEAF5E9C81CE92F2F25B79659 4e7b4809ccbe040dc1b00fd27bd05a0731049e8c307c4a522a333edc0f408990 92c51c05-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/eb26dbe1-0685-42d8-b4e7-99a24de1db10 https://dk.um.si/Dokument.php?lang=slv&id=25237 Ekonomsko-poslovna fakulteta 0 0 0