20.500.12556/DKUM-20354 ANALIZA IN KRITIČNA OCENA MARKETINŠKEGA SPLETA ZA BLAGOVNE ZNAMKE SLIM FIT ANALYSIS OF THE MARKETING MIX BRAND SLIM FIT V diplomskem seminarju smo analizirali uporabo marketinškega spleta blagovne znamke Slim&Fit podjetja Perutnina Ptuj, d.d. Podjetje učinkovito uporablja vse štiri elemente marketinškega spleta, še posebej bi radi izpostavili izdelek, promocijske aktivnosti ter tržne poti. Kot smo že omenili ima blagovna znamka Slim&Fit zelo kvalitetno in bogato ponudbo mesnih izdelkov za vse, ki zaradi zdravstvenih težav ne smejo ali pa nočejo uživati veliko maščob. In lahko v tej liniji izdelkov najdejo marsikaj zdravega in koristnega za svoje zdravje in aktivno življenje. Podjetje je tudi aktivno pri promocijskih aktivnosti, kar se tiče raznih nagrad, promocij, sponzorstva, deljenje letakov oz. brošur. Ljudi spodbuja k aktivnemu in zdravemu življenju z raznimi recepti, ki so tudi objavljeni na spletni strani podjetja ter tudi v brošuricah. Zelo dobro upravlja s tržnimi potmi, kot je bilo tekom diplomskega seminarja omenjeno je podjetje PP največji proizvajalec in izvoznik perutninskih izdelkov srednje in jugovzhodne Evrope. Da ne omenjamo slovenskega trga, katerega pa v celoti pokriva in dobavlja v vse velike kot majhne živilske trgovine (Mercator, InterSpar, Tuš, Jager,…) ter v institucije. Danes je konkurenca močna vsepovsod, zato si podjetje PP z učinkovito uporabo marketinškega spleta zagotavlja konkurenčno prednost tako v Sloveniji kot tudi v Evropi. Z zadovoljevanjem potreb in želja potencialnih in že obstoječih kupcev bo podjetje PP še naprej eden izmed vodilnih proizvajalcev in izvoznikov perutninskega mesa. In my diploma paper, I analyzed the use of web marketing of the trademark Slim & Fit which belongs to the company Perutnina Ptuj, d.d. The company successfully uses all four elements of web marketing, especially the product, promotion activities, and marketing channels. As mentioned before, the trademark Slim & Fit offers a high quality and a wide variety of meat products for everyone who can not or do not want to consume a lot of fat due to health problems. In this line of products people can find many healthy and beneficial things for their health and active life. The company is also active in promotional activities in terms of various awards, promotions, sponsorships, handing out the fliers or brochures. They encourage people to live active and healthy with different recipes which are also published on the web side of the company as well as in the brochures. Their marketing channels are well managed because the company PP is the biggest manufacturer and exporter of poultry products in the central and southeastern Europe. They fully cover the Slovenian market and supply all big and small grocery stores (Mercator, InterSpar, Tuš, Jager…) as well as institutions. Today’s competition is increasing and therefore the company PP provides a competitive priority with the efficient use of web marketing in Slovenia and in Europe. The company PP will remain one of the leading manufacturer and exporter of poultry products with fulfilling the needs and wishes of potential and existing costumers. Blagovna znamka Slim&Fit marketinški splet. trademark Slim & Fit web marketing. true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-09-16 13:25:42 2011-12-14 13:29:19 2022-04-14 07:50:43 2023-12-26 03:14:33 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 10902044 URN:SI:UM:DK:BUNLOTWY VS_Runovec_Spela_2011.pdf VS_Runovec_Spela_2011.pdf 1 34F8EE607617C2C14C8C150B6B4CAAA0 40425de70e2b86ba65199bc413288e0ca6da9d5fc59aba1858454f5af212b6ca 9940f190-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/8ec4fcdc-c2ed-42a4-b585-ecddd7514861 https://dk.um.si/Dokument.php?lang=slv&id=25179 Ekonomsko-poslovna fakulteta 0 0 0