20.500.12556/DKUM-20435 RAZVOJ CELOSTNE GRAFIČNE PODOBE ZA PROJEKT EDUplay DEVELOPMENT OF CORPORATE IDENTITY OF PROJECT EDUplay Zavedati se moramo, da je celostna grafična podoba zelo pomembna za podjetje, saj ga predstavlja javnosti in pomaga k prepoznavnosti podjetja na trgu. Celostna grafična podoba mora biti enostavna, razumljiva in privlačna, odražati mora cilje, vrednote in usmeritve organizacije ali podjetja. V nalogi bomo poskušali prikazati nastanek elementov celostne grafične podobe in njihovo uporabo v izbrani organizaciji oz., v našem primeru, na projektu EDUplay. Predstavili bomo našo idejo in vizijo projekta, ter na praktičnem primeru prikazali nastanek naše celostne grafične podobe, preko katere smo komunicirali z našimi ciljnimi skupinami. Pri tem bomo poseben poudarek namenili našemu računalniškemu programu, katerega smo specializirali za ciljno skupino otrok in otroke s posebnimi potrebami. We have to be aware that the corporate identity is very important for a company, presenting it to the public and contributing to the recognisability on the market. The corporate identity must be simple, understandable and attractive; it must reflect goals, values and directions of an organization or a company. In the paper, we will try to show the formation of elements of the corporate identity and their use in the chosen organization or, in our case, in the project EDUplay. We will present our idea and vision of the project, and show the formation of our corporate identity in practice, through which we communicated with our target groups. Regarding this, a special emphasis will lie on our computer program, which was specialized for the target group of children and the children with special needs. Celostna grafična podoba EDUplay Imagine Cup 2011 Corporate identity EDUplay Imagine Cup 2011 true true false [D. Markovič] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2011-09-19 18:30:44 2011-09-21 10:21:42 2022-04-14 07:55:20 2023-12-25 03:33:48 30 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 766:659.133(043.2) 15626262 URN:SI:UM:DK:Z0SC8XJX UNI_Markovic_Dejan_2011.pdf UNI_Markovic_Dejan_2011.pdf 1 8D91027C6CA88B28F507F6132B8B4BC1 466a6f879516f85422ae8da7272402d856b345385cfa9f77b0fe7a63a113e4a7 9df77fa0-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/cbd37751-113e-4b1b-b405-c0b78958f00e https://dk.um.si/Dokument.php?lang=slv&id=25312 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0