20.500.12556/DKUM-20615 KOMUNICIRANJE V OKVIRU IMAGINE CUP-A 2011 COMMUNICATION FOR IMAGINE CUP 2011 Imagine Cup je največje tehnološko študentsko tekmovanje, ki ga vsako leto organizira Microsoft. V okviru lokalnega tekmovanja v Sloveniji izberejo zmagovalca, ki odpotuje na svetovni finale, ki je letos potekal v New Yorku. Ker predstavlja tekmovanje velik projekt, mora biti temu primerna tudi komunikacija. Komunikacija je bila strateška in je potekala predvsem od organizatorjev do ciljnih skupin tekmovanja. Primarna ciljna skupina so bili udeleženci tekmovanja, saj je bilo v interesu organizatorjev, da jih pridobijo čim več. Raziskava, ki sem jo opravila, temelji predvsem na informacijah udeležencev in enega izmed organizatorjev. Analizirala sem komunikacijo organizatorjev z udeleženci. Na koncu diplomskega dela sem v sklepu podala odgovore na vprašanja iz uvodnega dela. Imagine Cup is the biggest technological competition for students. The Competition is annuly organised by Microsoft. Every year they pick one grup from Slovenia, that participates in the world finals. This year the finale was in New York. Imagine Cup is a major project that needs strategic and focused communication. Communicaton was primary focused on the language between organizers and target grups. Primary target grup of the competition were participants. I conducted a survey with participants and an interview with one of the organizers. I analyzed the comunication between participants and organizers. At the end of the thesis in the conclusion section, I submitted a reply to the arguments which I raised in the introductory section. Imagine Cup 2011 Microsoft Komunikacija Odnosi z javnostmi Oglaševanje Imagine Cup 2011 Microsoft Comunication Public Relations Advertising true true false [K. Tripkovič] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2011-09-26 10:18:47 2011-09-26 11:01:04 2022-04-14 08:05:23 2023-12-25 03:23:19 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3(043.2) 15610902 URN:SI:UM:DK:XBIAOJZK UNI_Tripkovic_Katja_2011.pdf UNI_Tripkovic_Katja_2011.pdf 1 515B8C12ED7880D09EFB0BE8BCD5C431 42e4f55bc1aacf0fdd1d2e84b36ac944dfb312d588ffc784974dd3e47f4fb36a a943940c-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d0fcea78-b191-4fc9-b658-1183fc5845f9 https://dk.um.si/Dokument.php?lang=slv&id=25649 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0