20.500.12556/DKUM-20630 UPORABA MARKETINGA IN VLOGA LOGISTIKE V RAZVOJU SLOVENSKEGA TURIZMA USE OF MARKETING AND THE ROLE OF LOGISTICS IN THE DEVELOPMENT OF SLOVENIAN TOURISM Uporaba marketinga in vloga logistike v razvoju slovenskega turizma V diplomskem delu smo se osredotočili predvsem na analiziranje slovenskega turizma, ki je eden izmed produktov sodobnega časa in na analiziranje marketinga, ki je zelo povezan s turizmom. En del smo namenili logistiki in njeni funkciji v turizmu, ki ima prav tako velik pomen, predvsem za povezovanje in usklajevanje vseh elementov turistične ponudbe. Začetki svetovnega turizma segajo daleč v preteklost, prav tako pa lahko o začetku razvoja slovenskega turizma govorimo v 19. stoletju. Najprej se je pojavil v Rogaški Slatini, Rimskih Toplicah, Portorožu Postojnski jami in na Bledu. Marketing v turizmu pa se je začel uporabljati v sedemdesetih letih 20. stoletja Zadnji del diplomskega dela je namenjen uporabi marketinga v preteklih letih, kjer smo uporabili strategijo trženja slovenskega turizma 2003 – 2006, katere cilji, ki si jih je zadala Slovenija, niso bili v celoti doseženi. Za določitev ciljev in vizije slovenskega turizma pa smo uporabili strategijo 2007 – 2011. Use of marketing and the role of logistics in the development of Slovenian tourism In the thesis we focused on the analysis of Slovenian tourism, which is one of the products of modern time and also to analysis of marketing, which is highly connected with the tourism. One part we devoted to logistics and its capacity for tourism. Logistics also has great importance especially for the connection and coordination of elements of tourist offer.. the beginnings of world tourism are reaching far into the past and we may also talk about rhe beginning of tourism in Slovenia in 19th century. It first appeared in Rogaška Slatina, Rimske Toplice, Bled, Portorož and Postojna Cave. Marketing in tourism started to use in the seventies of the 20th century. Last part of the thesis is dedicated to the use of marketing in the past years where we use Slovenian tourism marketing strategy for the 2003 – 2006 period. The goals Slovenia set for its sector were not achieved. And for fixing of goals and vision of Slovenian tourism was used the strategy for the 2007 – 2011 period. marketing turizem logistika strategija trženja slovenskega turizma marketing tourism logistics Slovenian tourism marketing strategy true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-09-26 13:20:07 2011-10-18 20:40:03 2022-04-14 08:06:28 2023-12-27 03:16:45 2011 0 Celje 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 URN:SI:UM:DK:TFUADSYV UNI_Vrtovsek_Janja_2011.pdf UNI_Vrtovsek_Janja_2011.pdf 1 9F3F592AB376B65E4135C89C33244ABB 818d34d0f3e810e79016dac8b75d93925bb1924eca964c1077ea5c0573655f64 aa0e5d1b-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d6bf3c07-f26a-40ac-922a-59e3b1b9d86b https://dk.um.si/Dokument.php?lang=slv&id=25669 Fakulteta za logistiko 0 0 0