20.500.12556/DKUM-20691 OGLAŠEVANJE NA DRUŽBENIH OMREŽJIH NA PRIMERU FACEBOOKA ADVERSTISING ON SOCIAL NETWORKS CASE STUDY: FACEBOOK V diplomskem delu obravnavamo družbene medije kot novo priložnost za promocijo in oglaševanje podjetij. Spoznali smo družbena omrežja na splošno in nekaj teh, ki jih uporabljamo tudi v Sloveniji na kratko predstavili. Podrobneje smo se osredotočili na družbeno omrežje Facebook, predvsem na samo spletno stran, njen izgled in storitve, ki jih ponuja uporabnikom. V nalogi je podrobneje opisan Facebook kot orodje za uporabo oglaševanja. Spoznali smo brezplačne in plačljive načine promocije in oglaševanja na tem družbenem omrežju, pozitivne in negativne lastnosti takšnega načina oglaševanja in njegovo učinkovitost. Raziskovalni del diplomske naloge zajema analizo prikazovanja plačljivih oglasov uporabnikom in sicer glede na demografsko segmentiranje. In this diploma work we discuss social media as a new opportunity for promotion and advertising of companies. We got to know social networks in general and some of those, used also in Slovenia, were presented. A more specific focus was given to the social network Facebook, primarily to the website, its look and services that it offers to its users. This work gives a more specific account of Facebook as a tool for advertising. Descriptions of free and payable ways of promotion and advertising on this social network were given as also the positive and negative attributes of it and the effectiveness of such advertising methods. The research part encompasses the analysis of payable advertisement display to users, based on a demographic segmentation. družbena omrežja Facebook promocija ciljano oglaševanje internet social networks Facebook promotions target advertising internet true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-09-27 21:42:14 2012-01-17 12:56:06 2022-04-14 08:10:11 2023-12-27 03:14:13 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1 10930716 URN:SI:UM:DK:I3HOGOXL VS_Novak_Martina_2011.pdf VS_Novak_Martina_2011.pdf 1 1688F4863A3B8847AC1E4A487F53A2B3 2d05f6b44442d441235d336766b6997fd0327c6bd5af19694dd9ecde43cb7b02 adc91f34-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/ac64d401-7640-415f-98bd-dc1a6d5e0e4c https://dk.um.si/Dokument.php?lang=slv&id=25791 Ekonomsko-poslovna fakulteta 0 0 0