20.500.12556/DKUM-20733 ZUNANJA KOMUNIKACIJA NEVLADNE ORGANIZACIJE EXTERNAL COMMUNICATION OF NONGOVERNMENT ORGANIZATION Cilj diplomskega dela je ugotoviti pomen zunanje komunikacije in prepoznati načine, s katerimi nevladna organizacija Kulturno društvo Mladinski center IndiJanez komunicira z različnimi javnostmi. V študiji primera, ki je vključevala pregled različnih medijev in delo predstavnika za odnose z javnostmi pri nevladni organiziciji, smo raziskovali vlogo odnosov z javnostmi pri ustvarjanju uspešne zunanje komunikacije. Preverjali smo etičnost dela predstavnika za odnose z javnostmi, ki skrbi za akreditacije, ki so namenjene novinarjem. Primerjali smo plačljive in brezplačne oblike obveščanja javnosti in na podlagi raziskovanja postavili končne sklepe. Posvetili pa smo se tudi nekaterim nedovoljenim oblikam obveščanja javnosti, ki se jih poslužuje Kulturno društvo Mladinski center IndiJanez. The aim of thesis is to determine the importance of external communication and to identify ways in which the non-government organization Kulturno društvo Mladinski center IndiJanez communicates with different publics. In the case study, which included an overview of different media and the work of the PR assistant, we investigated the role of public relations in creating successful external communication. We overviewed the work of the PR assistant who is in charge of accreditation, which are intended to journalists. We compared the pay and free forms of publicity, the final conclusions were built on the basis of our research. We overviewed some illicit forms of publicity, which are used by the non-government organization Kulturno društvo Mladinski center IndiJanez. publiciteta odnosi z javnostmi odnosi z mediji oglaševanje nevladne organizacije publicity public relations media relations advertising non-government organizations true true false [B. Bauman] Slovenski jezik Angleški jezik Diplomsko delo 2011-09-29 09:27:25 2011-09-29 10:21:34 2022-04-14 08:12:46 2023-12-26 03:10:37 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.77.061.2(043.2) 15649558 URN:SI:UM:DK:SPQ97O99 UNI_Bauman_Boris_2011.pdf UNI_Bauman_Boris_2011.pdf 1 53967466A9C2A86FB26213A818E56342 3a2c27662350edc56ab9a5549b5952aeab2bfc35bca4635ee78864b621d6e933 b09537de-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/ce072f47-0e8a-4a7b-ad71-840422ade9c1 https://dk.um.si/Dokument.php?lang=slv&id=25893 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0