20.500.12556/DKUM-20904 POSLOVNO DARILO KOT KOMUNIKACIJSKO ORODJE ZA POSLOVNE PARTNERJE BUSINESS GIFTS AS A FORM OF COMMUNICATION WITH BUSINESS PARTNERS Poslovno obdarovanje je umetnost in znanost, je komunikacijska vez in faktor, ki krepi in ustvarja trdnejše odnose. Dejstvo je, da so poslovni partnerji srce našega uspeha, zato je s stilom podarjeno darilo danes neprecenljivo, saj s svojim stasom izžareva žlahtnost in izvirnost pred poslovnim partnerjem. Kultura poslovnega obdarovanja dobiva nove razsežnosti,in sicer s tako imenovanimi tržno komunikacijskimi darili. Gre za način komuniciranja s poslovnimi darili in komunikacije, ki se z njimi ustvarja. Je nevidna komunikacijska vez, za katero velja, da je tržno in prodajno usmerjena. Kadar se ju uporablja združeno, sodita med sam vrh tistih aktivnosti, ki pripomorejo k še upešnejšemu poslovnemu odnosu kot tudi pospeševanju prodaje. Skrbno, natačno in premišljeno izbrano darilo, ki je tržno usmerjeno, je orodje za prave in dolgoročne uspehe, saj je interes zgraditi zaupanja vreden poslovni odnos vodilo vsakega ekonomsko in tržno naravnanega podjetja. The giving of business gifts is an art and a science. It is the communicational link and a factor that strengthens relationships and create them stronger. Fact is that business partners are the core of our success. A business gift given with style is priceless for the business partner because of its nobility and originality. The culture of business gifts is expanding with so-called marketing communications gifts. It is a way of communicating with business gifts and about the communications they create. It is an invisible communication link which is focused on marketing and sales. When used together they become a top activity which contributes to a more fruitful business relationship and it is also helping to speed up sales. A carefully, accurately and thoughtfully chosen gift that is market driven, is a tool for long-term success, because for every economic and marketing oriented company there is an interest of building up a trustworthy business relationship. Poslovno darilo poslovni odnos obdarovanje tržno komuniciranje tržno komunikacijske vezi. Business gift business relationship gifts marketing communication marketing communication connections. true true false [A. Platovnjak] Slovenski jezik Angleški jezik Diplomsko delo 2011-10-07 12:34:56 2011-10-14 11:01:38 2022-04-14 08:22:17 2023-12-27 03:34:23 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.446(043.2) 15898902 URN:SI:UM:DK:EYXVE1HI UNI_Platovnjak_Andreja_2011.pdf UNI_Platovnjak_Andreja_2011.pdf 1 1D8F1F9C8A2EA30DD206312F0C9556C4 3a791fe00317bfb7e2b935056cfb982fa34be95c9b7c8759d416e47745a14f2d bb1e7b6b-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d771e712-68f0-4388-9fd0-ec27b6d758a6 https://dk.um.si/Dokument.php?lang=slv&id=26226 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0