20.500.12556/DKUM-21097 ORGANIZACIJA PRODAJE V PODJETJU ACK D.O.O. SALES ORGANIZATION IN THE COMPANY ACK D.O.O. Današnje stanje na trgu za večino podjetij predstavlja boj za obstanek. Edina gotovost v pričakovanju so nenehne spremembe, ki podjetja pripravijo do tega, da se razvijajo, spreminjajo in prilagajajo tem spremembam. Na osnovi tega je načrtovanje in organizacija prodaje postala zelo pomembna funkcija v podjetju. Vendar šteje le učinkovito načrtovanje prodaje in primerna organizacija prodaje. Pomembno je pravilno načrtovanje prodaje, torej po korakih od analize stanja, oblikovanja ciljev in strategij, taktično – izvajalne stopnje in na koncu učinkovit nadzor. Podjetja, ki uberejo takšen pristop bodo natančno vedela kam v prihodnosti in kako slediti zadanim ciljem. Tega se vedno bolj zavedajo tudi v obravnavanem podjetju. Podjetje ACK d.o.o. je srednje podjetje, v katerem je prodaja ključnega pomena. Tako ima načrtovanje prodaje v podjetju veliko vlogo. Vodja hotela pripravlja v sodelovanju z ostalimi zaposlenimi prodajne načrte in navodila ter vodila za izvajanje prodajnih aktivnosti. Na podlagi tega zaposleni izvajajo prodajne aktivnosti, ki se mesečno vrednotijo. Nowadays situation on the market for most of companies means struggle for existence. The only certainty in the expectation are continually changes, which induce the companies to develope themselves, change themselves and adaptate to these changes. Due to that become planning and organizing of sales very important function in company. But counts only effective and suitable planning of sales. Important is correct planning of sales, therefor step by step. The companies that will choose this kind of accession, will in future precisely know where and how to follow their goals. All of this are aware also in our company. Company ACK d.o.o. is middle big company where sales is key meaning. That is why the planning of sales has big role in our company. Manager of the hotel together with coworkers prepares sales plan and instructions and after all also the guidance how to perform them. On the basis of this workers are performing sales activity, which are monthly valued. prodaja management prodaje načrtovanje načrtovanje prodaje proces načrtovanja prodaje. Sales sales management planning sales planning true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-10-25 08:37:06 2012-01-20 09:16:59 2022-04-14 08:32:19 2023-12-28 03:13:25 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 10935580 URN:SI:UM:DK:YDZWBR70 UNI_Slavnic_Sasa_2011.pdf UNI_Slavnic_Sasa_2011.pdf 1 2C96A6293D2E360B82022A6221EC9E66 d7cab2a3d356976f14715f8c5b20993d9662eab5062b216ad16f2aec866d7341 c7c74838-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/ca157889-86ab-42ca-8e3f-eddbc485cd90 https://dk.um.si/Dokument.php?lang=slv&id=26967 Ekonomsko-poslovna fakulteta 0 0 0