20.500.12556/DKUM-21111 TRŽNO KOMUNICIRANJE V PODJETJU HYPO LEASING MARKETING COMMUNICATIONS IN THE COMPANY HYPO LEASING Dober izdelek/storitev, njegova dostopnost in privlačne cene v današnjem času niso dovolj, da podjetje izdelek/storitev proda. Bistveno je komuniciranje s sedanjimi in z možnimi bodočimi kupci. Kljub največjemu tržnemu deležu na slovenskem trgu, se podjetje Hypo Leasing d.o.o. zaveda pomena tržnega komuniciranja, kateremu namenja veliko pozornosti in sredstev. Oglasi podjetja so prepoznavni in dobro pozicionirani, ključni dejavnik za uspeh podjetja pa so tudi zaposleni in zunanji partnerji, s katerimi podjetje sodeluje, kar dokazujejo rezultati ankete. Today is not enough a good product / service, its availability and attractive prices, that the company product / service sold. It is essential to communicate with existing and potential customers. The company Hypo Leasing d.o.o. is aware of the importance of marketing communication, although it has the largest market share in Slovenia. Marketing communication devotes much attention and resources. Advertising of company are identified and well-positioned. A key faktor for success of the company are employees and external partners, that is evidenced by the poll results. tržno komuniciranje orodja tržnega komuniciranja oglaševanje pospeševanje prodaje odnosi z javnostjo neposredno trženje osebna prodaja podjetje marketing communication marketing communication instruments advertising selling promotion public relations directly marketing direct sale company true true false [M. Kodila] Slovenski jezik Angleški jezik Diplomsko delo 2011-10-25 21:35:19 2012-01-23 08:57:58 2022-04-14 08:33:09 2023-12-28 03:13:51 2011 0 Ljutomer 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3 10938652 URN:SI:UM:DK:YHYIJMOM UNI_Kodila_Marina_2011.pdf UNI_Kodila_Marina_2011.pdf 1 4FB16C2380E7BE461CB4714A6781F559 5bc4e92d6ebc236ab6369c4496afb4941b5772724d212dcb9a27f1d2ca5f4329 c8c0e995-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/7f5d809e-e05d-406b-9ad2-ef589f2679e1 https://dk.um.si/Dokument.php?lang=slv&id=27029 Ekonomsko-poslovna fakulteta 0 0 0