20.500.12556/DKUM-21187 RAZVOJ IN UPORABA PRODAJNE EMBALAŽE ZA NARAVNE KOZMETIČNE IZDELKE THE DEVELOPMENT AND USE OF SALES PACKAGING FOR NATURAL COSMETIC PRODUCTS Nekatera podjetja težijo k ustvarjanju embalaže, ki ima čim manjši vpliv na okolje skozi celoten življenjski cikel, nekatera pa bi lahko postala v tem bolj aktivna, svojo okoljsko politiko bi lahko vodila intenzivneje. Z raziskavo smo ugotovili, da bi vključena podjetja lahko povečala raven prodajne kozmetične embalaže primerne za reciklažo, podjetja bi lahko prešla na uporabo sistema za ponovno polnjenje vsebine embalaže ter v svoje poslovanje vključila kreativne strategije na področju okoljskega managementa kozmetične embalaže. Razvoj kozmetične embalaže bi moral postati za podjetja enako pomemben kot razvoj same vsebine embalaže. Nekateri ponudniki naravne kozmetike skušajo izkoristiti priložnosti, ki jih ponuja varstvo okolja ter tako ustvariti okolju primernejšo embalažo, ki bo v tej množici ponudbe izstopala na prodajni polici in prodala izdelek. S pravilno marketinško komunikacijo in pravilno izkoriščenimi komunikacijskimi elementi embalaže zagotovo lahko dosežemo zavidljive rezultate na trgu naravne kozmetike. Some companies aspire to package creation which does not have a great influence on the environment through the whole life cycle and some companies want to become with this way more active. Their environment policy could be run more intensively. We proved with our research, that some involved companies could increase their level of sales cosmetics package properly for recycling, and would therefore skip to a usage of a system for refilling the content of packages. Their business could involve creative strategies on the field of environment management of cosmetic packages. The development of cosmetic packages should become for companies equally important as for the development of package content. Some providers of natural cosmetics are trying to make use of the opportunity, which is being offered from the environment care and therefore develop an environment friendly package that would stand out from the number of offers on the selling shelf and would be also sold. With appropriate marketing communication and the correct usage of element package communication we could definitive achieve some enviable results in natural cosmetic market. Naravna kozmetika prodajna embalaža okolju primernejša embalaža trajnostna embalaža marketinško komuniciranje. Natural cosmetic sales package environment friendly package sustainable package marketing communication. true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-11-02 13:31:14 2012-01-11 10:45:58 2022-04-14 10:22:31 2023-12-27 03:22:57 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 10919196 URN:SI:UM:DK:TZ97WKBQ UNI_Pivko_Valerija_2011.pdf UNI_Pivko_Valerija_2011.pdf 1 E1F0FE341A70BBC6D0A9533200DD4A18 44906e3b9c32466ec7306f11093b180c4f3377b417ca4ce92fa18806063d2a99 cd961105-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/b6def164-be71-458e-a0cb-5ca951cc8b5e https://dk.um.si/Dokument.php?lang=slv&id=26912 Ekonomsko-poslovna fakulteta 0 0 0