20.500.12556/DKUM-21312 STRATEŠKI MARKETING IN POSLOVNA STRATEGIJA V PODJETJU CAR MARKETING STRATEGICAL MARKETING AND BUSINESS STRATEGY IN THE »CAR MARKETING« COMPANY V poslovnem svetu je konkurenca vedno večja. Podjetja so spoznala, da sama prodaja ne more več uspešno izvajati svojih nalog, zato so začela razvijati marketing. Koncept marketinga je zasnovan na tem, da je potrebno najprej raziskati in analizirati trg, šele nato realizirati določene prodajne aktivnosti. Podjetje Car marketing se ukvarja s telemarketingom, katerega uporaba se iz leta v leto povečuje in pridobiva na svojem pomenu. Je stroškovno učinkovitejši kot osebna prodaja ter omogoča hitro vzpostavljanje stika s strankami. Ker se podjetje še razvija, je možno opaziti nekaj pomanjkljivosti, za odpravo le-teh smo podali nekaj predlogov. S SWOT analizo smo analizirali prednosti in slabosti v podjetju ter poslovne priložnosti in nevarnosti. Rezultati analize nam dajejo vpogled v dejavnosti, ki jih je v podjetju treba izboljšati oziroma razviti, da bodo prispevale k boljši poslovni uspešnosti, zato smo v diplomski nalogi predstavili tudi nekaj rešitev in izboljšav za podjetje Car marketing. In the business world, competition is increasing. Companies have realized that the sale can no longer effectively perform its major mission, so they began to develop marketing. Marketing concept is based on the fact that it is necessary to explore and analyze the market, before you perform certain sales activities. Company Car Marketing is dealing with telemarketing, which is increasing from day to day and is gaining on its importance. Telemarketing is more cost effective than personal selling and you can quickly establish contact with customers. As the company Car Marketing continues to develop, it faces several shortcomings, for which We made a few suggestions how to solve it. In the SWOT-analysis We analyzed the strengths and weaknesses in the company, as well as business opportunities and threats. Analysis results gave us insight into the activities, which company needs to improve and develop in order to achieve better business performance. In this paper We are presenting few solutions and improvements for these activities. oskrbna veriga strateško načrtovanje telemarketing komuniciranje SWOT analiza Supply chain Strategic Planning Telemarketing Communicate SWOT analysis true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-11-14 19:08:06 2011-12-20 20:52:15 2022-04-14 10:28:56 2023-12-28 03:23:14 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 URN:SI:UM:DK:O8H2CDC7 VS_Umek_Sabina_2011.pdf VS_Umek_Sabina_2011.pdf 1 750FD120FC8DEA09CBECA84B88C89092 30f010613e4cb3783172553d9ff7132a8db447f6e6aa3f0b2edaab6bd901d64d d513e055-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f0b1386c-a4ae-4945-a6af-e67da528227f https://dk.um.si/Dokument.php?lang=slv&id=26932 Fakulteta za logistiko 0 0 0