20.500.12556/DKUM-21348 Čarobnost zastekljenih pejsažev: sociološka analiza The magic of the glazed sceneries: a sociological analysis Diplomsko delo Čarobnost zastekljenih pejsažev: sociološka analiza se ukvarja s fenomenom sodobnih nakupovalnih središč oziroma z analizo nakupovalnega središča Europark. Cilj diplomskega dela je pojasniti, kaj žene ljudi v nakupovalna središča (konkretno v Europark) oziroma ugotoviti, v čem se skriva čarobnost teh zastekljenih pejsažev. Odgovor na zastavljeno vprašanje je terjal obravnavo teoretičnih nastavkov o potrošnji in potrošniški družbi, razpravo o različnih pogledih na nakupovalna središča ter analizo konkretnega primera – nakupovalnega središča Europark. Dokazali smo, da sodobnega potrošnika v nakupovalna središča ne žene zgolj motiv (na)kupovanja eksistenčnih dobrin oziroma izdelkov, ampak tudi želja po izkustvu užitka, zabavi, sproščanju, sociabilnosti in vključenosti v sodobno (potrošniško) družbo. To željo zadovoljujejo prav nakupovalna središča, ki so hkrati mesta zabave, visoko estetizirani prostori potrošnje, prostor družabnosti, hiperrealnost itd. Vzgibov za obisk nakupovalnega središča torej ne moremo razumeti brez razumevanja širokega spektra družbenih sprememb, povezanih s preobratom od moderne k postmoderni družbi, od poglavitne vloge dela k poglavitni vlogi trga in potrošnje, od tradicionalnega k sodobnemu hedonizmu, od primata potreb in želje k primatu stila in estetizacije potrošnje, od potrošnje, ki zadovoljuje posameznikove materialne potrebe, k potrošnji, ki naglašuje posameznikove fantazije. The diploma thesis Čarobnost zastekljenih pejsažev: sociološka analiza (The Magic of the Glazed Sceneries: A Sociological Analysis) deals with the phenomenon of contemporary shopping centres or namely the analysis of the Europark Shopping Centre. The aim of the diploma thesis is to clarify what it is that draws people to shopping centres (more precisely to the Europark Shopping Centre) and establish what the charm of these glazed sceneries is. The answer to this question required the treatment of theoretical bases of consumption and consumer societies, deliberation of various views of shopping centres and an analysis of the concrete case – the Europark Shopping Centre. The thesis proves that the modern consumer is not merely drawn to shopping centres to purchase existing goods or products, but also to enjoy, be entertained, relax, socialise and be included in contemporary (consumer) society. This desire is satisfied by shopping centres which are, at the same time, locations for fun, highly aesthetic spaces of consumption, places to socialise, hyper-realistic, etc. The urge to visit a shopping centre thus cannot be understood without understanding the wide spectre of social change connected to society’s transformation into a post-modern society: from the salient role of work to the primary role of markets and consumption, from traditional to contemporary hedonism, from primate needs and desire to a primate style and aestheticization of consumption, from consumption which satisfies the individual's material needs to consumption which addresses the individual's fantasies. nakupovalno središče potrošnja kot kulturna in socialna praksa sociabilnost estetizacija prostorov potrošnje izkustvo užitka shopping centres consumption as a cultural and social practice sociability aestheticization of consumption spaces enjoyment experience true true false [M. Nemšak] Slovenski jezik Angleški jezik Diplomsko delo 2011-11-16 18:08:16 2012-01-04 15:10:08 2022-04-14 10:30:42 2023-12-28 03:25:40 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316(043.2) 18846216 URN:SI:UM:DK:I7NOZEOL UNI_Nemsak_Maja_2011.pdf UNI_Nemsak_Maja_2011.pdf 1 0C8DC4F32C2B0722B1339B9F73007F99 323e308d63eacacb5ebbbb2c3160596b00afa0714f5c612096fb8a4f46a3be29 d720d08d-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3dadfd15-2464-4555-a29f-3934f3f3d8b0 https://dk.um.si/Dokument.php?lang=slv&id=26982 Filozofska fakulteta 0 0 0