20.500.12556/DKUM-21404 TRŽENJE STREŠNE KRITINE MONTFORM MARKETING OF ROOF MONTFORM Diplomsko delo opisuje trženje strešne kritine MONTform v okviru podjetja Montim, d. o. o. V uvodu so predstavljeni problemsko stanje, cilji diplomskega dela, metodologija in raziskovalna vprašanja, ki so osnova za tržno raziskavo. Rdeča nit dela sta oblikovanje in izdelava najbolj primernih oblik trženja in ugotavljanje prepoznavnosti podjetja. Teoretični del naloge vsebuje ključna področja marketinga, kjer se povezujejo teoretična izhodišča in praktični primeri. Poseben poudarek je na segmentiranju, pozicioniranju in izbiri ciljnih trgov, marketinškem spletu (7P), komunikacijskemu spletu ter trženju na mednarodnih trgih. Praktični del vsebuje tržno raziskavo, s katero smo pridobili koristne informacije o prepoznavnosti strešne kritine MONTform. Zadnji sklop diplomskega dela pa je namenjen analizi raziskav in odgovorom na postavljena raziskovalna vprašanja ter predlaganim metodam za izboljšanje trženja strešne kritine MONTform. The thesis describes marketing of the MONTform roof decking within the Montim, d. o. o. company. The Introduction lays out the problem situations, objectives of the thesis, methodology and research questions which represent the foundation for the market research. The main focus lies in forming and creating models which are most suitable for marketing and establishing recognition of the company. The theoretical part of the thesis comprises key areas of marketing where theory and examples from practice meet. Special emphasis is given to segmentation, positioning, choosing of target markets, marketing mix (7P), communication and to marketing on international markets. The practical part of the thesis contains a market research, which provided us with useful information about the recognition of the MONTform roof decking. The last part of the thesis is dedicated to analyzing the research and providing answers to tested research questions and also to suggesting methods which could improve marketing of the MONTform roof decking. trženje marketinški splet SWOT analiza MONTform tržno komuniciranje Marketing marketing mix SWOT analysis MONTform marketing communications true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-11-21 13:10:15 2012-02-13 13:28:25 2022-04-14 10:33:47 2023-12-28 03:28:20 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6977299 URN:SI:UM:DK:NRHWMJRO UNI_Potocar_Andreja_2011.pdf UNI_Potocar_Andreja_2011.pdf 1 F62D2D1411FDC0D632610B5B40BED9ED 603781342ce11d2c70d0c3c71653af566600f1a31c8e29b5b635648f014e1f8c eeaaa5a1-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/2e41ec24-9619-48b7-a5f2-31561c207498 https://dk.um.si/Dokument.php?lang=slv&id=27699 Fakulteta za organizacijske vede 0 0 0