20.500.12556/DKUM-21417 Analiza panoge in SWOT analiza na primeru podjetja Golte Industry Analysis and SWOT analysis in case of Golte Za uspešnost podjetja je pomembno, da dobro poznamo svojo panogo, v kateri delujemo, dobro moramo poznati svojo konkurenco in biti vedno korak pred njo. Podrobno poznavanje panoge same pripomore k boljšemu in kvalitetnejšemu vrednotenju podjetja. SWOT analiza je pomembna za ugotavljanje konkurenčne prednosti podjetja in je ena najpogostejših in najpopularnejših analiz. Lahko jo izvajajo posamezniki ali skupina; skupinsko je po navadi bolj učinkovita. Diplomski seminar smo začeli s preučevanjem teoretičnih izhodišč za analizo panoge in SWOT analizo podjetja. Tako smo v prvem poglavju preučili teorijo o analizi panoge, predstavili model petih konkurenčnih sil, predstavili teorijo o analizi konkurence ter opisali življenjski cikel panoge. V drugem poglavju smo preučili teorijo SWOT analize, kjer smo opredelili, kaj je SWOT analiza, našteli smo tudi nekaj potencialnih dejavnosti SWOT analize. Zadnje poglavje smo namenili predstavitvi proučevanega podjetja Golte d.o.o. Najprej smo na kratko predstavili podjetje, nato smo opravili analizo panoge s pomočjo modela petih konkurenčnih sil ter opravili še SWOT analizo podjetja. For a company to be successful, it is important to know the industry in which it is active, to know the competition and to always be one step ahead of it. Detailed knowledge of the industry supports better and higher quality of the company's valuation. The SWOT analysis is important for determining the competitive advantage of the company and is one of the most common and most popular analyses. It can be implemented by individuals or a group, the group implementation is usually more effective. We started the diploma seminar by studying the theoretical starting points for analysing the industry and the SWOT analysis of the company. Thus, in the first chapter we studied the theory about the analysis of the industry, presented the model of five competitive forces, present the theory about the analysis of the competition and described the industry's life 34 cycle. In the second chapter, we studied the theory of the SWOT analysis where we defined what SWOT analysis is; we also listed a few potential activities of the SWOT analysis. The last chapter is intended for the presentation of the studied company, Golte d.o.o. First, we briefly presented the company and then carried out the analysis of the industry with the help of the model of five competitive forces and then also carried out a SWOT analysis of the company. ANALIZA PANOGA MODEL KONKURENČNIH SIL KONKURENCA EKONOMSKE ZNAČILNOSTI ŽIVLJENJSKI CIKEL SWOT PREDNOSTI IN SLABOSTI PRILOŽNOSTI IN NEVARNOSTI GOLTE D.O.O. ANALYSIS INDUSTRY COMPETITIVE FORCES MODEL COMPETITION ECONOMIC CHARACTERISTICS LIFE CYCLE SWOT STRENGTHS AND WEAKNESSES OPPORTUNITIES AND THREATS GOLTE D.O.O. true true false [R. Kolar] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2011-11-22 10:08:36 2012-05-25 12:26:55 2022-04-14 10:34:24 2023-12-28 03:29:06 2012 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.5 11080988 URN:SI:UM:DK:TWGHQVTY VS_Kolar_Rebeka_2012.pdf VS_Kolar_Rebeka_2012.pdf 1 8948B69FE81034882AA8217977484A62 e6d9245a822408feee21dfa1dd1be6b5ca5d340ba56b93238b13c3b5343ee9d0 dae2b08e-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/171f1a73-e113-4ae0-917d-4b0990d44856 https://dk.um.si/Dokument.php?lang=slv&id=29035 Ekonomsko-poslovna fakulteta 0 0 0