20.500.12556/DKUM-21743 TRŽENJE IN DISTRIBUCIJA ALKOHOLNIH PIJAČ MARKETING AND DISTRIBUTION OF ALCOHOLIC BEVERGAES Diplomsko delo prikazuje proces trženja in distribucije vodke v Sloveniji in problematiko, s katero se srečujejo akterji v tem poslu. Delo je postavljeno na konkreten poslovni subjekt in za konkretno blagovno znamko. V prvem delu, ki je bolj teoretičen, predstavimo teorijo in prakso trženja ter se podrobneje posvetimo trženjskemu spletu, tržnemu komuniciranju, distribuciji in zakonodaji. The thesis presents the process of marketing and distribution of vodka in Slovenia and difficulties that market players are encountering. The thesis is based on a true business case and in a true environment. The first part is a description of theory and practice of marketing with focus on marketing communication, distribution and market legislation. trženje trženjski splet distribucija tržno komuniciranje zakonodaja marketing marketing mix distribution marketing communication legislation true true false Slovenski jezik Angleški jezik Diplomsko delo 2011-12-21 19:25:29 2012-02-24 15:04:22 2022-04-14 10:51:06 2023-12-28 03:15:04 2011 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6985235 URN:SI:UM:DK:AYPYNVWT VS_Drobnak_Boris_2011.pdf VS_Drobnak_Boris_2011.pdf 1 B6043E4FA280FC26EA861BF15D6EBDAA ca5aa1b3c70027509e59d65410ddf6d1fba2e031805b00c62fde44b834a96d92 e76363bb-7c05-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f693370f-7544-420e-92ed-f973d4c586f5 https://dk.um.si/Dokument.php?lang=slv&id=27678 Fakulteta za organizacijske vede 0 0 0